West Field + Demand Marketing Manager - Ping Identity Corp
Denver, CO
About the Job
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and
seamless for all users, without compromise. We call this digital freedom.
And it's not just something we provide our customers. It's something that
inspires our company. People don't come here to join a culture that's
built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank,
and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology,
protecting individual identities is at the core of our culture.We champion
every identity.One of our core values, Respect Diversity, reminds us to
celebrate differences so you are empowered to bring your authentic self to
work
We're headquartered in Denver, Colorado and we have offices and employees
around the globe. We serve the largest, most demanding enterprises
worldwide, including more than half of the Fortune 100. At Ping Identity,
we're changing the way people and businesses think about cybersecurity,
digital experiences, and identity and access management.
The West Field + Demand Marketing Manager will drive integrated marketing
strategy and be responsible for demand generation activities across the
Western US and Canada regions for our strategic accounts. As the marketing
lead and primary liaison to the sales team, this territory-based position is
a crucial role requiring experience in campaign planning and execution
managing the core pipeline generation development activities. The Field +
Demand Marketing Manager is also responsible for: planning, execution and
tracking of an integrated regional marketing plan responsible for their own
pipeline goals; identifying, developing & exploiting best practices
between sales & marketing. This role requires expertise in traditional
marketing with a strong focus on physical events, virtual events and
account-based marketing, but also familiarity with social marketing tools
and how they can help sales teams develop stronger relationships with
customers
Responsibilities:
Drive demand generation and marketing strategy to deliver pipeline goals for
the West sales organization, in collaboration with other marketing teams
such as partner marketing, product marketing and digital demand generation
teams.
Collaborate with divisional sales stakeholders to build an integrated
marketing and communications plan to support the sales goals/priorities,
and leverage corporate marketing strategy/ initiatives.
Develop and implement a marketing plan to support revenue goals, including
regional integration, alliances and directly-managed tactics, campaigns,
events and activities to executive, management and technical audiences.
Manage a regional marketing dashboard that tracks effectiveness & impact of
marketing spend on pipeline, using defined tools and resources. Monitor
progress and measure results of all key marketing campaigns through regular
pipeline inspection & deal tracking.
Develop consistent and regular reviews and ongoing communication with sales
stakeholders.
Manage marketing calendar to ensure alignment with corporate and partner
programs as appropriate.
Support the brand, leverage local and social media to drive awareness,
demand gen and audience acquisition.
Required Skills & Qualifications:
Bachelor's degree.
Minimum 3-5 years of directly relevant, hands-on marketing experience with a
demonstrated ability to drive and execute successful integrated marketing
programs.
Minimum of 2+ years experience in leading field marketing campaigns for a
high-tech company
Familiar with Security or related IT Markets, Products, Software and Services.
Understanding of Identity & Access Management target markets, competitive
industry, strategy and product lines a plus.
Proven ability to work with sales teams and multiple levels of management,
while being hig ly responsive.
Ability to develop and execute an integrated marketing plan.
Able to clearly articulate and deliver on program goals, strategy and
execution elements to multiple audiences.
Ability to manage, collaborate, leverage and thrive in a fast paced matrix
environment.
Experience in all facets of marketing including account-based marketing,
online, social media and events.
Willing and able to travel for events across the Western US and Canada regions
up to 20% of the time.
High energy, enthusiasm, initiative, and flexibility.
USA: $140,000 - $160,000
In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085)
the approximate compensation range for this role in Colorado is listed above.
Final compensation for this role will be determined by various factors, such
as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment.
We're growing quickly, but remain true to the innovative, can-do startup
values that got us here. Most importantly, we keep hiring talented,
smart, fun, and genuinely nice people because that's who we want to
succeed with every day.
Here are just a few of the things that make Ping special:
A company culture that empowers you to do your best work.
Employee Resource Groups that create a sense of belonging for everyone.
Regular company and team bonding events.
Competitive benefits and perks.
Global volunteering and community initiatives
Our Benefits:
Generous PTO & Holiday Schedule
Parental Leave
Progressive Healthcare Options
Retirement Programs
At Ping Identity, we believe in making digital experiences both secure and
seamless for all users, without compromise. We call this digital freedom.
And it's not just something we provide our customers. It's something that
inspires our company. People don't come here to join a culture that's
built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank,
and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology,
protecting individual identities is at the core of our culture.We champion
every identity.One of our core values, Respect Diversity, reminds us to
celebrate differences so you are empowered to bring your authentic self to
work
We're headquartered in Denver, Colorado and we have offices and employees
around the globe. We serve the largest, most demanding enterprises
worldwide, including more than half of the Fortune 100. At Ping Identity,
we're changing the way people and businesses think about cybersecurity,
digital experiences, and identity and access management.
The West Field + Demand Marketing Manager will drive integrated marketing
strategy and be responsible for demand generation activities across the
Western US and Canada regions for our strategic accounts. As the marketing
lead and primary liaison to the sales team, this territory-based position is
a crucial role requiring experience in campaign planning and execution
managing the core pipeline generation development activities. The Field +
Demand Marketing Manager is also responsible for: planning, execution and
tracking of an integrated regional marketing plan responsible for their own
pipeline goals; identifying, developing & exploiting best practices
between sales & marketing. This role requires expertise in traditional
marketing with a strong focus on physical events, virtual events and
account-based marketing, but also familiarity with social marketing tools
and how they can help sales teams develop stronger relationships with
customers
Responsibilities:
Drive demand generation and marketing strategy to deliver pipeline goals for
the West sales organization, in collaboration with other marketing teams
such as partner marketing, product marketing and digital demand generation
teams.
Collaborate with divisional sales stakeholders to build an integrated
marketing and communications plan to support the sales goals/priorities,
and leverage corporate marketing strategy/ initiatives.
Develop and implement a marketing plan to support revenue goals, including
regional integration, alliances and directly-managed tactics, campaigns,
events and activities to executive, management and technical audiences.
Manage a regional marketing dashboard that tracks effectiveness & impact of
marketing spend on pipeline, using defined tools and resources. Monitor
progress and measure results of all key marketing campaigns through regular
pipeline inspection & deal tracking.
Develop consistent and regular reviews and ongoing communication with sales
stakeholders.
Manage marketing calendar to ensure alignment with corporate and partner
programs as appropriate.
Support the brand, leverage local and social media to drive awareness,
demand gen and audience acquisition.
Required Skills & Qualifications:
Bachelor's degree.
Minimum 3-5 years of directly relevant, hands-on marketing experience with a
demonstrated ability to drive and execute successful integrated marketing
programs.
Minimum of 2+ years experience in leading field marketing campaigns for a
high-tech company
Familiar with Security or related IT Markets, Products, Software and Services.
Understanding of Identity & Access Management target markets, competitive
industry, strategy and product lines a plus.
Proven ability to work with sales teams and multiple levels of management,
while being hig ly responsive.
Ability to develop and execute an integrated marketing plan.
Able to clearly articulate and deliver on program goals, strategy and
execution elements to multiple audiences.
Ability to manage, collaborate, leverage and thrive in a fast paced matrix
environment.
Experience in all facets of marketing including account-based marketing,
online, social media and events.
Willing and able to travel for events across the Western US and Canada regions
up to 20% of the time.
High energy, enthusiasm, initiative, and flexibility.
USA: $140,000 - $160,000
In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085)
the approximate compensation range for this role in Colorado is listed above.
Final compensation for this role will be determined by various factors, such
as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment.
We're growing quickly, but remain true to the innovative, can-do startup
values that got us here. Most importantly, we keep hiring talented,
smart, fun, and genuinely nice people because that's who we want to
succeed with every day.
Here are just a few of the things that make Ping special:
A company culture that empowers you to do your best work.
Employee Resource Groups that create a sense of belonging for everyone.
Regular company and team bonding events.
Competitive benefits and perks.
Global volunteering and community initiatives
Our Benefits:
Generous PTO & Holiday Schedule
Parental Leave
Progressive Healthcare Options
Retirement Programs
Source : Ping Identity Corp