Website Marketing Specialist - Screencastify

Well, hello there

Screencastify is a leading educational technology company dedicated to improving communication and learning outcomes with video. Our primary focus is on the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes all while being an easy to use solution. Screencastify is used by over 15M people and is seeking a dynamic and results-oriented Website Marketing Specialist to join our Squad!

Working at Screencastify

At Screencastify, we are results focused and here to improve education globally. This isn’t an easy feat but it is important for our future. We value accountability, commitment, and speed. We take our responsibility to our customers very seriously, so when we miss a deadline or slow down, it matters. 

We’re a competitive culture and strive for speed and innovation. We are problem solvers, don’t point fingers and rather enjoy working together to bring solutions to the forefront.

We love a challenge and pushing the world forward with creativity, ingenuity and out of the box thinking. People are everything and we want to work in a company of deeply good people who treat their colleagues exceptionally well. Rule #1: Be a good person.

About this role

We’re looking for a Website Marketing Specialist to elevate our digital presence and drive growth through strategic website management, SEO optimization, and top-of-funnel marketing initiatives and form field conversions. In this role, you’ll OWN everything on our website, implement SEO strategies, drive top-of-funnel lead generation, have resources to support prospective and current customers and improve conversion rates. The focus of this role is to enhance the external web presence of Screencastify, increase traffic and improve sales conversions while simply communicating our products and solutions.

We’re looking for someone with a strong understanding of the latest website techniques and strategies, who can leverage AI and bring an innovative approach to their work.

What you'll do:

• Manage the company website, ensuring it reflects current campaigns, products and brand messaging.
• Implement and monitor SEO strategies to improve search visibility and drive website traffic.
• Analyze website performance and conversation rates to identify opportunities for optimization and increased engagement. 
• Support top-of-funnel lead generation.
• Collaborate with the marketing team on campaigns and other initiatives.

Requirements

You're perfect for this role if you:

• Bring at least 2-4 years of experience in marketing or a related role, with a focus on website management, SEO optimization and lead generation. We currently use Webflow and having experience here is important.
• Are a strategic problem solver and can improve our top of funnel and conversion rates with a strong understanding of website management and SEO principles.
• Possess a solid understanding of lead generation and marketing funnels, and are excited to drive results in the most simple way.
• Are comfortable analyzing data and metrics to inform decisions and improve performance. 
• Communicate effectively, both written and verbally, with the ability to convey ideas to different audiences.
• Thrive in the fast-paced, ever-changing environment of a start-up. We wear many hats here and there will be times where you will support the team and functions in other ways.
• Are flexible, dedicated, and continuously curious.

This is a Chicago-based hybrid position with 3 days a week in the office.

Benefits

• Competitive compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
• 401k & Profit Sharing plan. We want to invest in present you and future you, which is why we offer a generous 401k match + Profit Sharing plan.
• Flexible time off (FTO) policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
• Parental leave. Generous paid time off for parents to bond with the newest addition to their family!
• Medical, dental, and vision insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership
• Divvy bike membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

At Screencastify, we foster an inclusive, supportive, fun, and challenging team environment. We value having a team that is made up of a diverse set of backgrounds and respect the healthy expression of diverse opinions. We embrace experimentation and the examination of all kinds of ideas through reasoning and testing. Come join us as we continue to change the world through video.

Screencastify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.