Web Marketing & HubSpot Specialist - BrightPath Kids USA

Position: Web Marketing & HubSpot Specialist

Location: Toronto, ON

Department: Marketing

Pay Rate: $52,000 - 62,000 USD

Reports to: Digital Marketing Manager

Job Summary:

As a Web Marketing Specialist at BrightPath Kids, you will be pivotal in enhancing our online presence and optimizing user experience across all our HubSpot websites. This role requires a blend of technical skills in website development, SEO, and content management, alongside a creative flair for both web and graphic design.

Key Responsibilities:

●       Develop and maintain websites, landing pages, and other digital assets within HubSpot CMS, ensuring high standards of web design and user experience.

●       Utilize HubSpot CMS Hub’s tools and modules proficiently to implement day-to-day updates across multiple websites.

●       Conduct SEO and on-page content optimization to improve search engine ranking and user engagement.

●       Collaborate with the Digital Marketing Manager to analyze web performance data and make strategic improvements.

●       Lead initiatives for enhanced web functionalities and user experience, including brainstorming and proposing innovative ideas.

●       Coordinate multimedia content requirements for the website, including organizing photo and video shoots.

●       Ensure all website content is current and reflective of the latest information; troubleshoot and resolve website issues swiftly.

●       Own the ongoing website performance, including updates and maintenance with an eye towards search optimization and user experience.

●       Support the marketing team in developing content and strategies that uphold the brand's voice and enhance customer interaction.

●       Strategize UI/UX improvements to boost lead generation and enhance the overall user experience.

●       Coordinate with our acquisitions team on the management and migration of newly acquired websites to HubSpot.

●       Maintain and update the BeeCurious Curriculum website in collaboration with the Education team.

●       Coordinate with the rebranding team to ensure websites are updated during the rebranding process.

●       Design and develop communication materials such as the monthly company newsletter and standardized center newsletters.

●       Perform additional design duties as needed, including creating print and social media collateral.

Qualifications:

●       Proficient in HTML, CSS, and JavaScript with a solid understanding of graphic design principles.

●       Experience in managing CMS platforms, particularly HubSpot, and a baseline knowledge of inbound marketing strategies including SEO, social media, etc.

●       Proven ability to manage projects from concept through execution with a strong attention to detail.

●       Excellent communication and teamwork skills, capable of collaborating effectively across different teams.