Web and Content Specialist - Minnesota Realtors

MNR Organizational Overview

Minnesota Realtors® is a non-profit organization dedicated to helping the state’s real estate professionals thrive and grow their businesses. Founded in 1919, Minnesota Realtors® is one of the oldest professional associations in the state.

By uniting and empowering Realtors®, we help build a more prosperous industry and higher quality of life for everyone who calls Minnesota home. We proudly serve 21,000+ Members through:

· Advocate for laws that support our industry, and help more Minnesotans find homes

· Offer legal support, and facilitate ethics hearings and arbitrations

· Providing continuing education for professional development

· Strengthen, uphold, and teach the Realtor Code of Ethics

· Host Events and Networking Opportunities.

Position Overview

We are seeking a creative and strategic

Responsibilities

Web Management & Content Strategy:

• Manage, update, and maintain the organization’s website using the Higher Logic platform. 
• Collaborate with the Communications Director to identify pages for updates, revisions, and future content development. 
• Formulate and execute a content roadmap that delivers against communication objectives while aligning with organizational goals. 
• Implement SEO best practices, including keyword research, and expand site visibility. 

Content Creation & Editorial Support:

• Assist in developing and publishing engaging, SEO-friendly content for web pages, articles, email newsletters, and other digital platforms. 
• Revise and edit content to ensure consistency with brand voice and style guidelines. 
• Manage project intake and routing, including assisting with editorial calendar. 
• Develop new content ideas with the Member Engagement team to drive engagement and traffic. 

Digital Engagement & Design:

• Collaborate with designers and stakeholders to create multimedia assets. 
• Enhance MNR’s digital offerings by identifying opportunities for improvement in format, presentation, and accessibility. 

Analytics & Optimization:

• Monitor website traffic, engagement rates, and other performance metrics using tools like Google Analytics. 
• Provide data-driven recommendations to optimize content performance and drive user engagement. 
• Maintain content repositories within the CMS for easy access and future use. 

Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience. 

Experience: 1-3 years in a similar role. 

Core Skills:

• Strong written and verbal communication skills including the ability to craft clear, engaging copy. 
• Expertise in web management systems (e.g., Higher Logic, WordPress, or similar CMS). 
• Proficiency in SEO principles, keyword research, and analytics tools like Google Analytics. 
• Basic understanding of HTML and design tools (e.g., Adobe InDesign). 
• Experience in digital engagement best practices. 
• Strong project management skills and ability to prioritize and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience working in an association or member-based organization (strongly preferred). 
• Familiarity with real estate industry and related brokerages. 
• Proficiency in Adobe Creative Suite including InDesign, Photoshop, Illustrator, and Acrobat DC. 
• Proficiency in content management tools like HubSpot, Higher Logic. 
• Proficiency in project management tools like Monday.com, Trello. 
• Knowledge of file management systems and processes for efficient storage and retrieval. 

Soft Skills & Attributes

• Highly organized with attention to detail. 
• Strong analytical mindset for interpreting data and metrics. 
• Creative thinker, open to learning and exploring innovative solutions. 
• Collaborative team player who communicates effectively across departments. 
• Self-motivated and adaptable to evolving priorities and ch