VP, Vet/Pet Marketing - Synchrony
Stamford, CT
About the Job
Job Description:
Role Summary/Purpose:
We are looking for a driven, entrepreneurial minded marketer to help us grow our Veterinary/Pet Care market. The new VP, Veterinary Client Marketing role is a high profile, dynamic position responsible for acquiring and growing client relationships as well as leading strategic initiatives within the Veterinary industry. This position will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, practice engagement, consumer acquisition and usage of the CareCredit credit card and Pets Best Pet Health Insurance at provider locations.
_We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events._
Essential Responsibilities:
+ Collaborate with Veterinary industry partners, associations and clients to develop marketing programs that align with their goals and strategies, and drive acquisition of new cardholders, increase organic growth and share of revenue.
+ Partner with sales Leadership to develop marketing strategies that drive provider acquisition, engagement with enrolled practices and industry partnerships to meet company goals
+ Work closely with cross-functional marketing teams (direct to consumer, cardholder, digital and Lifecycle, Product) to identify opportunities to drive acquisition, repeat usage and engagement content for supporting marketing programs
+ Engage with analytics and finance to identify opportunities based on client growth trends, penetration and financial performance as well as create dashboards to deliver actionable metrics Utilize key metrics to support clients, uncover opportunity and develop/ track campaign analytics
+ Develop an annual marketing calendar, leveraging allocated resources, manage and execute multi-channel marketing campaigns.
+ Develop educational online and offline content to support direct marketing, align with market dynamics and drive business needs (webinars, videos, case studies, and white papers)
+ Analyze research and data to translate into strategies. Identify intelligence gaps, and field needed intelligence.
+ Work with the research team to develop and deploy studies and surveys to uncover actionable insights to guide strategies, content and positioning
+ Manage advertising/marketing agencies to develop and implement multi-channel campaigns and programs
+ Understand and comply with the marketing requirements defined in client and partner agreements
+ Lead acquisition and curation of competitive intelligence, secondary research and primary research to establish and maintain industry data points and case studies.
+ Lead cross-functional projects involving various levels of management
+ Find online secondary research and leverage primary research to establish and maintain industry data points and case studies.
+ Executive level presentation development and delivery
+ Manage budget including forecasting and tracking
+ Perform other duties and/or special projects as assigned
Qualifications/Requirements:
+ Bachelor's degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience
+ 7+ years of marketing experience that includes innovating and executing comprehensive multi-channel marketing campaigns
+ 4+ years client-facing experience in a sales, marketing, or business development capacity
+ 2+ years consumer marketing experience
+ Ability to travel ~15%
Desired Characteristics:
+ Veterinary/pet care/animal health industry or healthcare experience strongly preferred
+ Experience identify/creating/growing relationships with industry partners, associations and key opinion leaders
+ Experience in business-to-business marketing
+ C-Suite executive presence and presentation skills
+ Strategic thinker
+ Active listener
+ Analytical
+ Ability to lead strategic marketing including planning/development/execution of integrated, multi-channel marketing campaigns
+ Experience managing marketing/creative agencies, research or analytic partners
+ Experience with consumer credit offers and B2B2C marketing programs
+ Experience in working with secondary and primary research and leveraging to develop market level primers
+ Flexible, high energy, self-starter with an emphasis on action rather than analysis
+ Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
+ Collaborative team player with ability to influence across all levels of the organization
+ Excellent verbal and written communication skills Some experience with Salesforce and marketing cloud
+ Lifelong learner and student of the business
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
We are looking for a driven, entrepreneurial minded marketer to help us grow our Veterinary/Pet Care market. The new VP, Veterinary Client Marketing role is a high profile, dynamic position responsible for acquiring and growing client relationships as well as leading strategic initiatives within the Veterinary industry. This position will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, practice engagement, consumer acquisition and usage of the CareCredit credit card and Pets Best Pet Health Insurance at provider locations.
_We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events._
Essential Responsibilities:
+ Collaborate with Veterinary industry partners, associations and clients to develop marketing programs that align with their goals and strategies, and drive acquisition of new cardholders, increase organic growth and share of revenue.
+ Partner with sales Leadership to develop marketing strategies that drive provider acquisition, engagement with enrolled practices and industry partnerships to meet company goals
+ Work closely with cross-functional marketing teams (direct to consumer, cardholder, digital and Lifecycle, Product) to identify opportunities to drive acquisition, repeat usage and engagement content for supporting marketing programs
+ Engage with analytics and finance to identify opportunities based on client growth trends, penetration and financial performance as well as create dashboards to deliver actionable metrics Utilize key metrics to support clients, uncover opportunity and develop/ track campaign analytics
+ Develop an annual marketing calendar, leveraging allocated resources, manage and execute multi-channel marketing campaigns.
+ Develop educational online and offline content to support direct marketing, align with market dynamics and drive business needs (webinars, videos, case studies, and white papers)
+ Analyze research and data to translate into strategies. Identify intelligence gaps, and field needed intelligence.
+ Work with the research team to develop and deploy studies and surveys to uncover actionable insights to guide strategies, content and positioning
+ Manage advertising/marketing agencies to develop and implement multi-channel campaigns and programs
+ Understand and comply with the marketing requirements defined in client and partner agreements
+ Lead acquisition and curation of competitive intelligence, secondary research and primary research to establish and maintain industry data points and case studies.
+ Lead cross-functional projects involving various levels of management
+ Find online secondary research and leverage primary research to establish and maintain industry data points and case studies.
+ Executive level presentation development and delivery
+ Manage budget including forecasting and tracking
+ Perform other duties and/or special projects as assigned
Qualifications/Requirements:
+ Bachelor's degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience
+ 7+ years of marketing experience that includes innovating and executing comprehensive multi-channel marketing campaigns
+ 4+ years client-facing experience in a sales, marketing, or business development capacity
+ 2+ years consumer marketing experience
+ Ability to travel ~15%
Desired Characteristics:
+ Veterinary/pet care/animal health industry or healthcare experience strongly preferred
+ Experience identify/creating/growing relationships with industry partners, associations and key opinion leaders
+ Experience in business-to-business marketing
+ C-Suite executive presence and presentation skills
+ Strategic thinker
+ Active listener
+ Analytical
+ Ability to lead strategic marketing including planning/development/execution of integrated, multi-channel marketing campaigns
+ Experience managing marketing/creative agencies, research or analytic partners
+ Experience with consumer credit offers and B2B2C marketing programs
+ Experience in working with secondary and primary research and leveraging to develop market level primers
+ Flexible, high energy, self-starter with an emphasis on action rather than analysis
+ Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
+ Collaborative team player with ability to influence across all levels of the organization
+ Excellent verbal and written communication skills Some experience with Salesforce and marketing cloud
+ Lifelong learner and student of the business
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Source : Synchrony