VP of Sales - Wilmington Awning, Shutter & Shade

• Strategy; work closely with the CEO to develop and own a strategy to drive incremental revenue and reduce churn.
• Market Persona Development; define ideal buyers, select market segments, and pick audiences to engage using data-driven insights.
• Metrics; set up top-down goals and metrics based on both internal goals and external market opportunities in selected markets.
• Product; partner with CEO and VP of Operations to define offerings, continuously refining value propositions and looking for differentiators.
• GTM; define go-to-market models across offers and segments to access buyers, customers, and influencers.
• Demand Generation; manage a variety of marketing programs to attract, engage, nurture (educate) and convert leads.
• Campaign Strategy; oversee campaign strategy, design and execution for marketing and sales to optimize buyer engagement and the efficient and effective execution of a GBB sales strategy that maximizes design options to closed deals.
• Sales Management; manage the sales teams activities and competencies to sell our solutions and manage relationships predictably, so that they exceed targets and align with our Core Values:
  • RELIABILITY: We set clear expectations and always follow through.
  • RESPECT: We are kind, courteous, and professional in every interaction.
  • RESULTS: We deliver top-tier products, services, and support.
  • RELATIONSHIPS: We cultivate and value partnerships within our community.
• Account Management; 
  • Ensure Design Consultants (Account Managers) are executing effectively to maximize retention, up-sell and cross-sell opportunities.
  • Communicate regularly with vendor reps to become product knowledge expert 
• Brand; enable and maintain brand touchpoints to engage buyers across segments.
• Infrastructure; integrate the revenue technology stack including marketing automaton, Hubspot CRM, digital channels, business intelligence, and customer data platform.
• Recruitment; build a performance-based culture by attracting, hiring, and retaining top sales and marketing talent. Maintain accountability through weekly 1:1s (MIOs) and a KPI Scoreboard.
• Budget; manage and allocate the budget to maximize performance.
• Oversee; sales cycle from lead disbursement to installation planning and
• Create and implement follow-up procedures
• Facilitate; ongoing sales training for the sales team
  
  

• Successful leadership experience, in particular scaling and managing all aspects of the sales and marketing function.
• Recent experience as a senior sales leader with industry expertise and working in an expansion-stage B2C and B2B company.
• Successful experience leading sales teams with experience managing managers.
• Experience creating, defining and operationalising go-to-market strategies and managing complex sales cycles.
• Experience building, aligning and managing direct, channel, and inside sales teams.
• Excellent understanding of modern demand generation and conversion optimization techniques.
• Track record of success building and motivating sales and marketing teams, while consistently delivering quarterly targets with high quality deal structure.

Wilmington Awning, Shutter & Shade, Inc. is your go-to source for high-quality awnings, shutters, curtains and hurricane protection systems customizable to any home or business. We’re a family owned and operated company since 1977, providing service in Wilmington, Hampstead, Southport, Leland, Myrtle Beach, Topsail Beach, Wrightsville Beach, Morehead City, and more! Each product is custom-tailored to your needs and installed by our professional team