VP of Sales, Local Accounts - FloWater

About Us: FloWater, recognized by INC. Magazine as one of America’s fastest-growing companies, has been redefining the future of drinking water since its founding over 10-years ago. We do this by transforming ordinary tap water into ultra-purified, great-tasting premium drinking water that consumers love and trust by some of the biggest and best brands.

In 2022, after nearly a decade of terrific growth and several years of working with Bluewater as its strategic investor, FloWater merged with Bluewater, a global leader in drinking water-based out of Stockholm, and is now part of a worldwide movement and platform of water purification solutions that are completely reinventing the water industry.

Mission & Outcomes: 
The Vice President of Sales will drive FloWater’s strategic growth in the local sectors, encompassing all verticals including hospitality, retail, corporate, fitness, food service, grocery, sports and entertainment, etc. This individual will lead a high-performing team of Sales Managers and Account Executives, fostering a results-driven culture to achieve and exceed the company’s annual revenue goals. This role requires a visionary leader with a proven track record in complex, strategic business-to-business (B2B) sales environments.

As the Leader of our Local sales teams (California, Texas, and Colorado), you will lead, manage, and coach the team to use strategic selling skills and a consultative sales approach to hunt and secure meaningful ongoing relationships with any local companies in the states in which we are operating. You will be responsible for leading a team of ~20 Account Executives to meet or exceed quota by selling the FloWater refill stations to businesses within their local markets.  Your mission will be to increase the base of FloWater’s customers by focusing on building density in the markets we currently operate in, building sales teams in new markets as they evolve, and ensuring the successful onboarding of each new client.

Responsibilities and Role:

• Lead, inspire, and manage a team of Account Executives to achieve and surpass revenue targets
• Recruit, train, and mentor top sales talent, cultivating a high-performance, growth-oriented culture
• Provide clear direction, regular feedback, and professional development opportunities for team members
• Develop and execute a comprehensive sales strategy including territory development, Account Executive TAMs, target KPIs, pipeline, and forecasting rigor   
• Own and deliver on an annual revenue quota, ensuring consistent growth and profitability
• Monitor and analyze sales performance metrics to optimize strategies and outcomes
• Collaborate with finance and operations teams to ensure alignment with company objectives and client needs
• Leverage data and market insights to identify and pursue growth opportunities
• Secure new long-term business relationships with key influencers within the local markets including cities, municipalities, and NGOs focused on sustainability and clean water sources
• Assist the Account Executive team with developing proposals and negotiating agreements with local prospects 
• Track goals and progress to achieve monthly, quarterly, and annual sales budget expectations
• Work with the FloWater Operations team, to ensure an onboarding experience that will deliver brilliant experiences to new customers
• Hold the sales team accountable for using CRM consistently to manage the sales process and key activities associated with strategic account opportunities
• Forecast, track, and report on quantitative and qualitative Key Performance Indicators for the local AE teams
• Keep well-informed of industry and market trends and best practices
• Regularly travel to meet face-to-face with Account Executives and prospects and attend trade shows as necessary

Candidates Competencies: 

• Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred)
• 10 years of sales experience, including at least 5 years in a leadership role managing teams in B2B sales environments
• Proven success in meeting and exceeding sales quotas in a strategic and complex sales setting
• Proven track record has given you a robust book of business, experience, and contacts within the verticals that FloWater best aligns to
• Exceptional leadership, communication, and interpersonal skills
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making
• Ability to thrive in a fast-paced company, resourceful and innovative in problem-solving and sales approach; work with a sense of urgency, and a fantastic relationship and rapport builder
• Passion for sustainability and alignment with FloWater’s mission to transform ordinary tap water into the best tasting, most trusted, and healthiest water for anywhere you work, rest, or play, all while simultaneously reducing plastic waste

Compensation: This is a full-time, salaried position with competitive compensation. On Target Earnings / OTE of $200K - $250K annually (base salary and lucrative commission), as well as a comprehensive benefits package (medical, dental, vision, F.S.A., 401(k)), partially paid parental leave policy, and Paid Time Off. 

Our Commitment: FloWater believes we can perform at our best when we are able to be our authentic selves. We strive to create a culture that celebrates our differences and supports diversity, creating an equitable and inclusive workplace for all. FloWater does not discriminate and provides equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, gender, sexual orientation, gender orientation/expression, age, marital status, pregnancy, veteran status, genetic information, or disability.

Please note this is a fully remote position unless we hire a Colorado candidate where we operate under a hybrid office / remote schedule.

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