VP of Media at Jobot
Nashville, TN 37210
About the Job
A top notch Marketing & Advertising agency is looking to add a VP of Media to play a key role on their media activation team with ever growing clientele.
This Jobot Job is hosted by: Julie Massey
Are you a fit? Easy Apply now by clicking the "Quick Apply" button
and sending us your resume.
Salary: $140,000 - $175,000 per year
A bit about us:
A top notch Marketing & Advertising agency is looking to add a VP of Media to play a key role on their media activation team with ever growing clientele.
Why join us?
Excellent benefits package
Amazing company culture and environment!!
Lot of growth potential
Job Details
***This is an onsite/hybrid role in Nashville, TN***
Lead a growing media activation team, negotiating, activating and optimizing brand performance across
all channels:
OOH, Print, Direct Mail
search, paid social
negotiate/activate performance-oriented campaigns efficiently and flawlessly.
consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,
weekly, monthly, post-campaign, etc.)
measurement strategies aligned to channel and marketing objectives.
and performance optimization.
insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendor
invoices; and Channel Activation team’s role in the preparation of client billing.
capabilities as necessary to maintain a modern and forward-looking activation team.
Experience Required:
traditional and digital media channels.
teams. A passion for mentoring and developing employees.
digital channels.
properties (i.e., media, content integrations, sponsorships, partnerships).
o Nielsen Video/Audio
o Comscore Digital
o Media Ocean OX/Prisma Digital
o Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
o Search buying platforms (Google, Bing) and bid management tools (we use SA360)
o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
o Google Tag Manager
o Google Analytics and/or Adobe Analytics
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
This Jobot Job is hosted by: Julie Massey
Are you a fit? Easy Apply now by clicking the "Quick Apply" button
and sending us your resume.
Salary: $140,000 - $175,000 per year
A bit about us:
A top notch Marketing & Advertising agency is looking to add a VP of Media to play a key role on their media activation team with ever growing clientele.
Why join us?
Excellent benefits package
Amazing company culture and environment!!
Lot of growth potential
Job Details
***This is an onsite/hybrid role in Nashville, TN***
Lead a growing media activation team, negotiating, activating and optimizing brand performance across
all channels:
- Traditional: Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
OOH, Print, Direct Mail
- Digital: programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
search, paid social
- Recruit, mentor and train channel activation associate directors, managers and specialists who
negotiate/activate performance-oriented campaigns efficiently and flawlessly.
- Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,
weekly, monthly, post-campaign, etc.)
- Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
measurement strategies aligned to channel and marketing objectives.
- Serve as an agency subject matter expert and thought leader on best practices for channel activation
and performance optimization.
- Responsible for overseeing finances associated with channel activation – including vendor contract and
insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendor
invoices; and Channel Activation team’s role in the preparation of client billing.
- Able to operationalize improved processes and procedures, new technologies, models, data tools, and
capabilities as necessary to maintain a modern and forward-looking activation team.
Experience Required:
- 10+ years progressive experience in media buying and activation in an agency environment, inclusive of
traditional and digital media channels.
- Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
teams. A passion for mentoring and developing employees.
- A background in activating brand and performance-oriented campaigns across both traditional and
digital channels.
- Experience overseeing investment budgets exceeding $100M.
- Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
properties (i.e., media, content integrations, sponsorships, partnerships).
- Familiarity and experience with major traditional and digital activation data and technology:
o Nielsen Video/Audio
o Comscore Digital
o Media Ocean OX/Prisma Digital
o Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
o Search buying platforms (Google, Bing) and bid management tools (we use SA360)
o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
o Google Tag Manager
o Google Analytics and/or Adobe Analytics
- PREFERRED: Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
Salary
140,000 - 175,000 /year