VP, Marketing & Strategy - Omnicom Health Group

BioPharm Communications is a leading medical communications and marketing firm that specializes in the development and multi-channel deployment of proprietary promotional medical education programs, along with targeted marketing solutions. BioPharm’s programs are developed to address specific healthcare marketing opportunities and challenges.

We are healthcare connectors. We communicate to healthcare providers about the value of life-changing therapies. In turn, we inform and impact patient treatment decisions, helping patients live longer, fuller lives. We do this through the development and delivery of data-driven, multichannel marketing (MCM) campaigns. This helps our clients connect with healthcare professionals. And it helps healthcare professionals connect with their patients.

Title: VP, Marketing & Strategy

Deparmtent: Marketing

Location: New Hope, PA 

The Vice President, Marketing Strategy will be responsible for developing and executing a comprehensive marketing strategy that align with our overall business objectives, across units.  This role will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.

Duties And Responsibilities

• Leads the development of the overall marketing strategy
• Helps define and create a thought leadership framework that builds trust, confidence, and excitement in the market place for our products and services
• Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
• Conducts market research and analysis to identify trends, competitive landscape, and opportunities for growth
• Develops and implements a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
• Implements analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
• Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
• Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
• Oversees the development and maintenance of each unit brand, ensuring consistency across all channels
• Collaborates with creative teams to develop compelling messaging and creative
• Collaborates with Client Solutions, Creative, Product, and other departments to ensure marketing strategies align with overall business objectives
• Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members
• Performs other duties as assigned

Knowledge And Skills

• Knowledgeable in utilizing CRM marketing systems, technologies, strategies, and processes that help manage relationships with existing and potential customers
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
• Excellent leadership and communication skills with the ability to influence and collaborate across levels
• On the cutting edge of digital marketing trends and tools
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
• Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
• Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook

Experience And Qualifications

• Bachelor's degree in Marketing, Business, or a related field; required. Advanced degree preferred.
• 8+ years in senior marketing role with a focus on strategy and planning required
• 3-5 years managerial experience.
• Demonstrated success in developing and executing effective marketing campaigns

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $138,000- $191,000

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.