VP, Digital Acquisitions Strategy - Synchrony
Canton, OH
About the Job
Job Description:
Role Summary/Purpose:
This role will serve as the Consumer Bank Digital Acquisitions Strategy Leader - with focus on accelerating adoption of Customer First marketing. This role will build out strategy that delivers improved user experience through well-defined customer journeys. In addition, the incumbent will be responsible for development of strategy, test design and implementation, and driving improvements to key performance metrics. They will also manage programmatic agencies and work closely with digital Center of Excellence to ensure adoption of enterprise digital tools.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Lead efforts to develop and adopt Audience-First strategy and related roadmap; including build-out of Full-Funnel Customer Journeys across all touchpoints.
+ Create clear acquisition funnels, messaging and measurement for each stage in audience journey.
+ Work with analytics to create testing plans with clear up front objectives, audiences and KPIs. Ensure timely implementation of all tests.
+ Create test summaries that capture learnings, best practices & next steps.
+ Become subject matter expert in use of digital tools to gain audience insights and personalize acquisitions experience.
+ Partner with website/agile team to align on-site experience with acquisitions strategy.
+ Manage day to day relationships with strategic programmatic partners - including agencies and preferred DSP.
+ Work to ensure that non-programmatic media buys (social, premium and direct) align with broader Customer First approach
+ Manage budget and performance of designated media partners.
+ Partner with brand leader to ensure that all materials align with brand voice.
+ Own legal and compliance approval process; responsible for regular reviews of acquisitions creative to ensure accuracy.
+ Provide regular internal updates on campaigns and initiatives
+ Manage development of quarterly/annual business reviews and planning.
+ Other acquisitions responsibilities as needed.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's degree or, in lieu of degree, a high school diploma/GED and 9+ years of marketing, agency or vendor management experience focused on driving growth in digital channels
+ 5+ years of marketing, agency or vendor management experience focused on driving growth in digital channels; to include:
+ Experience with customer journey mapping (UX)
+ Experience working with technical teams
+ 2+ years of experience in vendor/project management
Desired Characteristics:
+ Prior experience managing digital media agencies and/or working with digital measurement tools such as Google Analytics, Adobe Analytics of Data Management Platforms.
+ Knowledge of Banking and Deposit accounts (i.e. Savings , Checking, CDs, etc.)
+ Agency or brand experience managing performance-drive programmatic campaigns.
+ Strategic thinking with ability to develop and implement actionable plans to drive business results.
+ Strong inter-personal skills, with ability to influence across cross-functional teams
+ Demonstrated project management skills. Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
+ Strong PC proficiency (MS Office Suite) or comparable software applications.
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
This role will serve as the Consumer Bank Digital Acquisitions Strategy Leader - with focus on accelerating adoption of Customer First marketing. This role will build out strategy that delivers improved user experience through well-defined customer journeys. In addition, the incumbent will be responsible for development of strategy, test design and implementation, and driving improvements to key performance metrics. They will also manage programmatic agencies and work closely with digital Center of Excellence to ensure adoption of enterprise digital tools.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Lead efforts to develop and adopt Audience-First strategy and related roadmap; including build-out of Full-Funnel Customer Journeys across all touchpoints.
+ Create clear acquisition funnels, messaging and measurement for each stage in audience journey.
+ Work with analytics to create testing plans with clear up front objectives, audiences and KPIs. Ensure timely implementation of all tests.
+ Create test summaries that capture learnings, best practices & next steps.
+ Become subject matter expert in use of digital tools to gain audience insights and personalize acquisitions experience.
+ Partner with website/agile team to align on-site experience with acquisitions strategy.
+ Manage day to day relationships with strategic programmatic partners - including agencies and preferred DSP.
+ Work to ensure that non-programmatic media buys (social, premium and direct) align with broader Customer First approach
+ Manage budget and performance of designated media partners.
+ Partner with brand leader to ensure that all materials align with brand voice.
+ Own legal and compliance approval process; responsible for regular reviews of acquisitions creative to ensure accuracy.
+ Provide regular internal updates on campaigns and initiatives
+ Manage development of quarterly/annual business reviews and planning.
+ Other acquisitions responsibilities as needed.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's degree or, in lieu of degree, a high school diploma/GED and 9+ years of marketing, agency or vendor management experience focused on driving growth in digital channels
+ 5+ years of marketing, agency or vendor management experience focused on driving growth in digital channels; to include:
+ Experience with customer journey mapping (UX)
+ Experience working with technical teams
+ 2+ years of experience in vendor/project management
Desired Characteristics:
+ Prior experience managing digital media agencies and/or working with digital measurement tools such as Google Analytics, Adobe Analytics of Data Management Platforms.
+ Knowledge of Banking and Deposit accounts (i.e. Savings , Checking, CDs, etc.)
+ Agency or brand experience managing performance-drive programmatic campaigns.
+ Strategic thinking with ability to develop and implement actionable plans to drive business results.
+ Strong inter-personal skills, with ability to influence across cross-functional teams
+ Demonstrated project management skills. Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
+ Strong PC proficiency (MS Office Suite) or comparable software applications.
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Source : Synchrony