Video Producer, Paid Social - Cider

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

We are seeking a talented Video Producer to support our paid social media efforts. This is a contract role for 2-3 months, with the potential for renewal or transition into a full-time position based on performance and company needs. You will work closely with our marketing team to create engaging, performance-driven video content for platforms like Instagram, TikTok, and other social media channels.

As a Video Producer, you will play a critical role in developing creative assets that align with our brand's goals and drive key metrics like engagement, click-through rates, and conversions.

Responsibilities:

• Lead the creative strategy for paid social media, especially on Meta and TikTok, to drive performance metrics (CTR, CPA, Sales, ROAS).
• Edit and optimize user-generated content from influencers and creators to improve engagement and conversion rates.
• Conceptualize, produce, and distribute high-quality video assets for social media and other digital platforms to support sales growth.
• Develop creative briefs for content creators, both for paid and organic campaigns, based on performance insights.
• Analyze creative performance data and collaborate with the paid media and influencer teams to optimize content across platforms.
• Create visually engaging ads and marketing materials using tools like Figma, Adobe, and Canva to boost performance.
• Monitor and rotate creative assets across platforms, using data insights to continually optimize performance.
• Stay updated on social media trends and proactively implement new ideas to improve creative strategy.
• Lead regular performance reviews with cross-functional teams to refine and improve creative content.

Qualifications:

• 3-5 years of experience in digital content creation for platforms like TikTok, Instagram, Facebook, and YouTube.
• Strong results orientation with demonstrated initiative and leadership.
• Excellent interpersonal and networking skills with a track record of delivering business results.
• In-depth understanding of consumer trends and the ability to turn insights into performance-driven creative.
• Proficient in video editing and graphic design with a focus on performance marketing.
• Strong project management and analytical skills.
• Familiar with industry best practices in performance marketing.
• Experience in CPG, fashion, or fast-paced e-commerce environments preferred.
• Ability to influence decision-making and work collaboratively with cross-functional teams.
• Highly organized, detail-oriented, and committed to delivering results.
• Self-motivated with a strong sense of accountability.
• Adaptable to the dynamic needs of a growing business.

Why Cider?

• At Cider, we’re redefining fast fashion in the digital age. Our team is passionate, innovative, and focused on delivering high-quality content that resonates with our audience. If you’re a creative video producer who thrives in a fast-paced, data-driven environment, we’d love to hear from you!