Video Marketing Lead at The Planet Group

Video Marketing Lead

Location: Culver City, CA
Schedule: Onsite Tues/Wed/Thurs
Pay: Up to $95.95/hour DOE
Length: 12 Months
Benefits: Health, Dental, Vision and more

Planet Interactive is looking for a Video Marketing Lead to join our well known Fortune 50 client on a 12-month contract working 40 hours per week on a hybrid schedule out of their Culver City office.

Video Marketing Lead Responsibilities:

• Developing globally relevant consumer-facing messaging and key value proposition frameworks to drive awareness of video services in TV app.
• Deliver on marketing campaigns and programs that increase subscriber and user engagement 
• Partner with cross-functional teams to execute campaigns across our owned marketing channels such as organic social, email, in-app tactics, other ecosystem opportunities
• Work with external third-party content partners on marketing programs 
• Collaborate with international teams to shape geo-specific messaging & creative 
• Responsible for driving consistency of TV app’s identity and messaging across all consumer facing channels
• Manage TV marketing budget tracking, cross-functional alignment, and influencing investment decisions
• Collaborating with Video Content and Business teams to establish TV benchmarks and success criteria, track and measure success on a regular basis to share across the organization

Video Marketing Lead Qualifications:

• 10+ years of relevant marketing experience within the video subscription space with a solid analytical foundation
• Experience in launching multi-channel marketing campaigns in coordination with several teams
• Strong marketing analytical acumen with ability to both brief in analytical assessments and draw out key insights from results
• You foster and maintain positive relationship management abilities and demonstrate strong interpersonal communication skills
• You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning
• Real passion for and knowledge of digital media distribution, film and TV