Vice President, Talent, Workforce & Brand Strategies - Greater Louisville Inc.

Have you ever wanted to do something that makes your community a better place to live, work, and play? Would you like to collaborate with and meet some of Louisville's top CEOs and business leaders? Well, now you can! Come work at GLI!

GLI, the Metro Chamber of Commerce, recognized by Louisville Business First as a Best Place to Work, is hiring a Vice President, Talent, Workforce & Brand Strategies and we're looking for the right fit. This position reports to the President & CEO. GLI hires based on skills, experience, and alignment with its organizational values. We look for people who are dedicated, inclusive, results oriented, and collaborative to drive our mission and enrich our organizational culture.

Our top-notch initiatives and programming made us Chamber of the Year in 2019. Whether it's through supporting and promoting our local businesses, advocating for a business-friendly environment, hosting great events, expanding the region through business attraction, or solving critical talent problems, by joining the GLI team you can help grow our regional economy.

Plus, you'll have the chance to work with driven and creative professionals in a collaborative culture. GLI has a highly flexible hybrid working arrangement where employees can work remotely/from home along with competitive pay and benefits.

Greater Louisville Inc. - the Metro Chamber of Commerce is focused on growing the regional economy. As the region's largest convener of business leadership, GLI leads economic and global outreach strategies focused on business attraction; nurtures the entrepreneurial eco-system; and champions the development of the community's talent base. As the voice of Greater Louisville's business community, GLI advocates for a pro-business environment and facilitates businesses engagement on issues that impact regional competitiveness.

Here are just a few of the many comments from employees:

• "GLI is the pulse of the community and helps my community grow. I like being a part of an organization that helps bring change, awareness, and business success."
• "People are treated fairly and with respect. [Our] ideas are listened to and given due consideration. The leadership cares about employees and their well-being. There is also a clear sense of giving back to the community."
• "I enjoy working with my team and I enjoy what we do. I feel like I am making a difference in my work. GLI makes their employees feel appreciated and a vital part of the team."

For more information, visit www.greaterlouisville.com/.

GENERAL SUMMARY:

Under minimal supervision, responsible for developing and executing talent/workforce recruitment strategies for the 15-county region and overseeing graphic design for GLI creative pieces that promote GLI products and services to its members and the community. Works in a cross-functional team environment in support of GLI initiatives, events, programs, and sales products that reinforce the GLI brand experience. Responsible for development, execution, and oversight of the Live in Lou Talent Attraction initiative, including management of the platform, strategy, and all talent attraction team members. Develops and executes the strategies focused on workforce and education, including the Academies of Louisville relationship and associated staff members.

ESSENTIAL DUTIES AND TASKS:

• Manage and Lead a Talent Attraction team to develop, direct and execute programs focused on talent attraction and development initiatives.
• Oversee the digital marketing manager, who designs, builds, and manages Live in Lou's social media presence.
• Work with selected marketing agencies and other vendor partners to develop and execute marketing campaigns and brand strategies to recruit and retain talent in Greater Louisville.
• This includes having a strong grasp of current marketing tools and strategies and being able to lead integrated digital marketing campaigns from concept to execution.
• Engage local organizations, corporations, and influencers through a mix of intentional brand promotion, social media, traditional marketing methods and the Live in Lou talent attraction toolkit.
• Strategically identify ways to position GLI as the leader in talent attraction and retention for the 15 county region.
• Serve as an in-house expert on talent, education, and workforce issues across the region.
• Through management of a graphic design specialist, responsible for graphic needs and design of GLI creative materials (including electronic marketing, video, flyer, and printed pieces such as brochures, programs, and reports). Must work cross-departmentally leading the team to meet internal deadlines.
• Collaborate with the Senior Director of Communications and Public Relations on marketing strategies.
• Serve as the lead on the Academies of Louisville partnership which includes brokering relationships with workforce and public school partners and recruiting businesses to partner with JCPS.
• Develop relationships that coordinate strategic partners and develop structures to work as the convener of private business to engage in talent, workforce, and education initiatives.
• Lead GLI's effort to be the convener of private business to engage in education and workforce initiatives and position GLI as the central point of connectivity between talent pipelines and employers.
• Oversee and maintain relationships with area schools, universities and strategic community partners through outreach strategies.
• Implement workforce development strategies to help better align supply and demand within key industry clusters while maintaining a lens of equity and inclusion.
• Engage in strategic planning and gap analysis to identify and implement innovative approaches to engaging the business community in workforce development, local talent attraction and retention support including a comprehensive internship initiative and an employer best practices program.
• Manage and lead a team to develop, direct and execute programs focused talent attraction, workforce development, and industry connectivity.
• Serve as a program manager for events related to talent attraction, retention, education, and workforce, including leading the events.
• Perform other duties as assigned

MINIMUM QUALIFICATIONS:

• Bachelor's degree plus five (5) years of marketing and management experience and three (3) years of talent and workforce experience. A combination of education, experience and training may be substituted when competency in the position is demonstrated.

• Must be able to organize and coordinate multiple projects. Must maintain a valid driver's license.

SPECIALIZED SKILLS AND KNOWLEDGE:

Advertising agency experience desired. Experience with development, placement, monitoring, optimizing, and reporting digital media desired. Knowledge of Wordpress and Google Analytics a plus.

Experience with the following types of software and/or Windows based applications is preferred: Adobe Design, Microsoft Office, databases, Internet, e-mail.

The incumbent will be required to pass a background check in accordance with our hiring practices and must be able to maintain the confidentiality of any information s/he encounters.

Reasonable accommodations may be made to those who are able to perform the essential duties of the job.

GLI is an Equal Opportunity Employer.