Vice President, Product Marketing Manager, NYC at BNY

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

About BNY Investments:

BNY Investments is a leading investment manager, with $2.1 trillion* in assets under management as of September 30, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.

BNY Investments is a division of BNY, which has more than $50 trillion in assets under custody and/or administration as of September 30, 2024. BNY can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY is the corporate brand of The Bank of New York. Additional information is available on www.bny.com. Follow us on Twitter @BNY or visit our newsroom at www.bny.com/newsroom for the latest company news.

We’re seeking a future team member for the role of Product Marketing Manager to join our North America Distribution Marketing Team in Investments. This is a hybrid role located in (New York City, NY).

As a Product Marketing Manager, you will work closely with the SMEs across the investment firms, Product Strategy, Sales, and the Persona and Channel Marketing teams. In this role, you’ll make an impact in the following ways: 

• Lead the creation of timely market and portfolio content to commercialize BNY’s investments products (from traditional to alternative investments across multiple wrappers, including model portfolios) with financial intermediaries 
• Understand competitive landscape and identify products’ unique value proposition in collaboration with Product Strategy, investment firms and Sales to create uniform and compelling messaging to use consistently
• Be adept at writing clearly and possess a creative edge and eye for design to create punchy, impactful content for print, events, digital, web and social
• Develop deep understanding of partner firms and platforms with the goal of providing input and ideas on marketing plans
• Understand capital markets and identify industry, advisor and investor trends to create a differentiated BNY experience for clients and drive acquisition / retention
• Work closely with Persona & Channel Marketing and other internal stakeholders (SEO, social media) to identify the best marketing strategies for each channel and best sequence for both lead and sales generation
• Listen to, understand and evaluate input from stakeholders, including Persona and Channel Marketing, Sales, Strategic Accounts, Product Strategy, the Investment Institute, investment firms, Compliance and other areas
• Own the content; ensure Sales is familiar with content and can easily access. Assess content regularly to optimize and ensure alignment with priorities

To be successful in this role, we’re seeking the following: 

• Bachelor’s degree in marketing, advertising, mass communications, or any related field or the equivalent of work experience required
• At least 5+ years of experience in a marketing or investment sales role
• Subject matter expertise in alternatives and/or model portfolios is preferable
• Proactive, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously, in a deadline-driven environment
• Effective communication and interpersonal skills and ability to present to and influence leadership and senior investment professionals
• Results driven, with ability to solve complex problems and make informed decisions 
• Ability to make the complex simple, be succinct, and relate concepts with visuals
• Strong project management skills, detail oriented and intellectually curious
• Excellent written and verbal communication skills in English
• Strong experience in PowerPoint is a must and working knowledge of Excel

At BNY, our culture speaks for itself. Here’s a few of our awards: 

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, which can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $66,000 and $150,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

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