Vice President of Marketing - Powerflex Supply - Soilworks Natural Capital

Company Overview:

We’re on a mission to restore North America’s soil and grasslands. We help ranchers improve their rotational grazing operations by connecting them with the right products at affordable prices.

Powerflex Supply is the fastest-growing rotational grazing supply company in the United States and Canada. We supply our products through multiple channels, including Direct-to-Customer, Agriculture Equipment Dealerships, and Partner relationships.

Role Summary:

Our business is growing! Powerflex Supply is merging with Range Ward, and we couldn’t be more excited about the opportunity to expand our product and channel offerings to our customers. Our growth means we are adding to our leadership team and seeking an accomplished VP of Marketing to guide our marketing team and brand.

Our ideal candidate will have significant experience leading high-performing marketing teams, helping develop and elevate a brand across channels, regions, and products, and driving eCommerce business expansion.

Key Responsibilities:

• Brand Development - Strategically develop and manage the brand identity of Powerflex and Range Ward to increase brand visibility, consumer engagement, and market share.
• eCommerce – lead expansion of our eCommerce business by developing and executing effective marketing strategies that result in an increased volume of online sales and higher-value transactions.
• Lead initiatives across digital marketing, social media, content, PR, partner and influencer marketing, and trade and field marketing.
• Develop systems, create standards, and implement best practices for product listings, content creation, maintenance, and distribution.
• Lead and develop the marketing team, beginning with two experienced direct reports currently focused on demand generation, SEO, and conversion rate optimization.
• Foster and build a collaborative, high-performance culture focused on innovation, agility, and accountability.
• Provide mentorship and development opportunities to direct reports, promoting growth and excellence within the marketing function.
• Own marketing P&L, ensuring effective allocation of resources and budget optimization.

Requirements

• Proven experience in senior marketing leadership roles.
• Expertise in brand management, eCommerce, digital marketing, and omnichannel campaign execution.
• Experience in P&L management, ROI analysis, and strategic budget planning.
• Exceptional leadership, communication, and interpersonal skills, with a track record of developing and managing high-performance teams.
• Proven experience leading in a dynamic, fast-paced environment.
• You are data-driven with strong analytical skills and make decisions as such. Ability to interpret market data and sales metrics to inform decisions.
• Experience integrating new brands and products
• Bachelor’s degree in Business, Marketing, Agriculture, or related fields. 
• Exceptional strategic planning and execution abilities.
• Expert knowledge in using CRM systems, marketing automation tools, and analytical software for performance tracking.
• Commitment to sustainability and innovation in agriculture and ranching.
• Ideally have experience in agribusiness in ranching and/or farming.
• Ability to travel ~10% (USA and Canada) as necessary.

Benefits

• Premier Health Insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance plans
• Flexible spending account options
• Open Paid Time Off Policy plus nine paid public holidays
• Participation in our 401(k) savings plan
• Company-paid Life and AD&D coverage
• Educational materials and expenses to support related development 

About Powerflex Supply:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Powerflex Supply is known in regenerative ranching and farming as a leader in premium rotational fencing, water supplies, and other products.  Powerflex has been a trusted source for 25 years, offering proven and tested products that support regenerative and other farmers/ranchers. Powerflex Supply is headquartered in San Antonio, TX, with additional sites nationwide. Powerflex Supply was acquired by Soilworks Natural Capital, a leading Private Equity Firm with a mission to revolutionize the Regenerative Agriculture industry.  

Powerflex Supply is committed to fostering an inclusive environment where all employees can thrive. We welcome applications from diverse backgrounds.