Vice President of Demand Generation - Revinova

Company Overview:
Revinova is a venture-backed SaaS company at the forefront of the Knowledge-Led Growth industry and is changing the way organizations measure the value of educated stakeholders. With a commitment to innovation, data-driven decision-making, and customer success, we provide solutions that enable organizations of all sizes to harness the power of training to drive business growth.

Job Overview:
The VP of Demand Generation will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline growth, increases revenue, and builds Revinova’s brand presence in the market. The ideal candidate for this role is a daily contributor that will collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with business objectives. A proven track record of scaling demand generation programs and deep expertise in inbound and outbound marketing, digital marketing strategies, and data analytics are a must.

Key Responsibilities:

• Develop, implement, and optimize multi-channel demand generation strategies to drive qualified leads and pipeline growth for the sales team.
• Oversee the creation and execution of lead generation campaigns, including email marketing, digital advertising, content marketing, SEO/SEM, and webinars.
• Partner with sales leadership to ensure alignment on goals, target audiences, and go-to-market strategies.
• Own the marketing funnel, including top-of-funnel lead generation, lead nurturing, scoring, and the handoff to the sales team.
• Drive the execution of Account-Based Marketing (ABM) strategies to penetrate key accounts and markets.
• Measure and report on the performance of demand generation campaigns, using analytics to optimize and scale.
• Collaborate with leadership team to develop compelling messaging, value propositions, and content that resonates with target audiences.
• Stay ahead of industry trends and best practices in demand generation, ensuring Revinova remains competitive and innovative.
• Manage the demand generation budget and allocate resources effectively to maximize ROI.

Qualifications:

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• 8+ years of experience in SaaS demand generation or growth marketing, with at least 2 years in a leadership role.
• Proven success in developing and scaling SaaS demand generation programs that drive revenue growth.
• Expertise in inbound and outbound marketing, ABM, digital marketing, and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of data-driven marketing, lead scoring, and customer journey mapping.
• Excellent leadership skills with experience managing and growing teams.
• Ability to work cross-functionally and influence stakeholders at all levels.
• Strong analytical mindset with a focus on data-driven decision-making.
• Excellent communication and presentation skills.

Benefits:

• Equity/Stock Options (TBD based on Experience)
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Flexible work environment.
• Professional development opportunities.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Dedham, MA 02026