VICE PRESIDENT OF COMMUNICATIONS at CareerSource Broward
Fort Lauderdale, FL 33309
About the Job
VICE PRESIDENT OF COMMUNICATIONS
POSITION OVERVIEW
- LOCATION: CAREERSOURCE BROWARD 2890 W. CYPRESS CREEK RD., FT. LAUDERDALE, FL 33309
- EMPLOYMENT STATUS: FULL-TIME (37.5 HOURS PER WEEK)
- EXEMPTION STATUS: EXEMPT
- SALARY: COMMENSURATE WITH EDUCATION AND EXPERIENCE
DESCRIPTION:
CareerSource Broward (CSBD) has an exciting opportunity for an experienced Communications professional. This role will provide leadership and oversight of agency-wide communications and marketing endeavors to promote CSBD and its services. The selected candidate will develop, implement, and manage media relations, marketing, communications, and public relations programs designed to inform the community of CSBD's services, promote a positive image to the public, and enhance and strengthen awareness of CSBD's brand in the community!
Job Description
- Lead the Communications Department to achieve CareerSource Broward’s marketing and media relations goals.
- Design media relations programs to include enhancing the agency’s social media presence, building and maintaining ongoing relationships with key media, writing interesting and effective press releases, creating information for media kits, and developing and maintaining applicable company Internet or Intranet web pages.
- Serve as a media spokesperson for the organization in conjunction with the President/CEO.
- Promote CSBD information and events to the news media and other internal/external audiences; pitch stories to various media outlets; prepare and distribute supporting press materials; organize media coverage of major announcements and initiatives; quickly respond to inquiries and interview requests from reporters, producers, and the general public; plan and manage high-level projects, events, and campaigns that will generate increased visibility for CSBD in the news media; and interact with journalists regularly, cultivating relationships with key reporters.
- Provide oversight and management of the agency's social media activities, including ensuring an active/high-visibility presence on major sites such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Write, implement, and evaluate strategic, comprehensive marketing, communications, and public relations plans to direct the organization's overall outreach efforts and reach identified target audiences.
- Prepare and analyze various monthly, quarterly, and annual reports.
- Manage all agency marketing initiatives. This includes overseeing and designing creative elements, writing ad/promotional copy, managing media buys, tracking responses, and evaluating effectiveness. Work with staff to ensure that marketing materials maintain agency quality and consistency standards (this includes any information to be consumed by the public).
- Develop and maintain the agency’s corporate image and identity, including using logos and signage.
- Oversee the design and installation of signage and CSBD imagery in the career centers and the administrative office.
- Assist with preparing and distributing marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.). This includes designing, writing, editing, and preparing final artwork for print (if applicable).
- Consult with executives and department heads to determine communications/marketing needs.
- Draft speeches and other forms of external communication for agency leadership and arrange interviews and other forms of contact on their behalf.
- Assist with the development and effective management of the communications budgets.
- Provide information and guidance to agency leadership and staff on communications, marketing, public relations issues, and projects (e.g., crisis communications, talking points for media, etc.)
- Manage projects with outside vendors (printers, sign shops, specialty advertising vendors, media outlets, etc.) that develop and implement communication strategies and information programs on behalf of the organization.
- Oversee the preparation and distribution of marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.).
- Prepare and deliver presentations to the community, the Board, executives, internal staff, or provider agency audiences.
- Identify target audiences and determine the most effective ways to communicate information.
- Evaluate advertising, marketing, and promotion programs for compatibility with public relations efforts.
- Create and manage special events such as press conferences, trade shows, conferences, sponsorship events, training classes, etc.
- Negotiate pricing and manage projects with outside vendors (printers, sign shops, specialty advertising vendors, media outlets, etc.)
- Develop and manage positive relationships with local and municipal government officials, media representatives, community agencies, and provider partners. Represent the agency at state and regional marketing-related committee meetings and events.
- Learn about and monitor all federal and state policies and regulations regarding relevant workforce development legislation and programs.
- Initiate market research and analyze respective results to help determine possible service offerings or marketing channels. Monitor consumer, marketing, social, and political trends that might affect the agency or its partners.
- Administer the agency’s public information program and respond to inquiries from a wide variety of individuals, groups, organizations, and governmental entities.
Education and Experience Requirements
A bachelor’s degree in public relations, marketing, advertising, or a related field, plus a minimum of five years of experience overseeing media relations and marketing activities, is required. A master’s degree is preferred. Proficiency with social media is required. Proficiency with graphic design software, including Adobe, Photoshop, InDesign, etc., is desired. Proficiency and experience in creating and sending out press releases are required. Proficiency and experience in the Associated Press (AP) writing style are required. Proficiency and experience in the Associated Press (AP) writing style are required.
Must be proficient in all Microsoft Office applications, possess extensive Word and Excel skills, can utilize state workforce development databases, and can use the Internet to conduct research and obtain data. The ability to analyze data, draw valid conclusions, problem-solve, and understand complex situations is required. The ability to deal effectively with elected officials, board members, public/private employers, providers, and staff is required. The ability to effectively apply customer service and marketing, outstanding public speaking, interpersonal communication techniques, knowledge of economic trends, and creative written communication are required.
Special Accommodations and Communications Needs
CareerSource Broward provides necessary reasonable accommodation in the interview process upon request to persons with disabilities. Such requests must be made PRIOR to any scheduled interview.
Verification of Identity and Employment Eligibility
CareerSource Broward is an E-Verify employer. For more information, click on the link to the E-Verify website: https://www.e-verify.gov/
All individuals selected for hire must provide original documentation as referenced on the Form I-9 List A or List B and C, documenting their identity and employment eligibility. List B documents must contain a photo.