Vice President, Growth Marketing - Housecall Pro

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)

• Paid holidays and flexible, take-it-as-you-need-it paid time off 

• Equity in a rapidly growing startup backed by top-tier VCs

• Monthly tech reimbursements

• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Vice President, Growth Marketing, you are responsible for our Growth Marketing strategy and success, with a strong focus on rapid experimentation and testing across the customer journey to maximize customer lifetime value (LTV). You have proven success in crafting effective growth marketing strategies for acquiring, expanding, and retaining users on SaaS products and platforms. 

You develop hypotheses and build experiments in collaboration with the Sales, Customer Success, Marketing and Product teams that get Pros to value faster. As a member of the Marketing leadership team, you play a crucial role in shaping company-wide acquisition and upsell strategies. You leverage your extensive network and deep business knowledge to anticipate best practices and trends, enabling Housecall Pro to plan for future business needs. 

You coach and develop the careers of your team members as they hone their craft. You collaborate cross-functionally and cross-culturally to develop strong, trusting connections with stakeholders, uphold and exemplify our company values, and shape the culture within your area.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Lead the Growth Marketing team to rapidly design and build experiments that lead to accelerated product / feature adoption and increased LTV

• Ensure Pros experience the full power of our products and solutions through deep and evolving understanding of our market segments and Pro pain points

• Develop effective growth marketing strategies defined by market segments and business size for retaining users and expanding their in-app and sales-assisted conversions

• Assess and qualify product-market fit to optimize the right features for each Pro’s needs given their industry, size, and level of tech adoption

• Create, test and iterate Sales-led and Product-led conversion experiments across multiple market segments simultaneously, delivering offers at the right time for each Pro

• Develop and execute strategies to preemptively address customer retention and lifetime value through targeted engagement campaigns

• Collaborate cross-functionally to ensure a seamless customer communication journey across Sales, Customer Success, Marketing, Analytics and Product

• Work with the larger marketing and creative team to develop marketing assets that align with our voice, tone & brand guidelines (landing pages, emails, videos, one-sheets, etc)

• Responsible for performance against key top-line business goals including increasing sales, revenue growth, and minimizing churn

Qualifications: 

• 10+ years of experience in marketing with extensive growth marketing leadership

• 2+ years SaaS experience at the senior leadership level

• Bachelor’s or advanced degree in business, marketing, related field or equivalent work experience

• Proven track record delivering high impact product growth strategies

• Experience owning a product growth target coupled with multiple product and feature launches per year

What will help you succeed in this role:

• Data-driven, highly analytical approach to growth marketing with proven discipline and rigor combined with a high level of curiosity and ability to problem solve

• Experience leading and growing a team to rapidly experiment and implement solutions 

• Ability to provide vision and direction to senior leadership while translating plans into focused and manageable goals to your direct and indirect team

• Highly organized with strong project management skills, capable of managing multiple priorities and delivering results in a fast-paced environment

• Proven experience implementing new processes, setting KPIs, monitoring results, and the ability to pivot when required

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote #LI-SG1

Location Dependent Information

The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.