Vice President, Content Development & Strategies at BNY

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

About BNY Investments:

BNY Investments is a leading investment manager, with $2.1 trillion* in assets under management as of September 30, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.

BNY Investments is a division of BNY, which has more than $50 trillion in assets under custody and/or administration as of September 30, 2024. BNY can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY is the corporate brand of The Bank of New York. Additional information is available on www.bny.com. Follow us on Twitter @BNY or visit our newsroom at www.bny.com/newsroom for the latest company news.

We’re seeking a future team member for the role of Content Developer & Strategist to join our North America Distribution Marketing Team in Investments. This is a hybrid role located in (New York City, NY).

As a Content Developer & Strategist, you will work closely with the SMEs across the investment management firms, Product Strategy, Sales and the Persona and Channel Marketing teams.

In this role, you'll make an impact in the following ways:

• Implement the content development and strategy framework that supports the intermediary client segments with content that is relevant, interconnected, high quality and easy to consume
• Work closely with Persona and Channel Marketing and Sales to identify content priorities to support across the sales cycle for targeted personas. Then connect content creators to identify and coordinate content requests, gaps and needs
• Develop original content and / or work with content creators to deliver content in the right formats for activation across owned, earned, and paid channels
• Work closely with content creators across the Investments organization and BNY, Persona and Channel Marketing, Digital Marketing, and other groups to bring 
• BNY’s best thinking to life in an advisor- and client-centric manner with a focus on driving engagement and commercial outcomes. 
• Partner closely across a broad cross-functional team to evolve capabilities of and experience on the Investments web site and champion SEM concepts to improve website traffic and drive familiarity and consideration
• Interpret, synthesize, and share metrics of content performance
• Maintain a strong understanding of the North America intermediary business, broad wealth industry and industry dynamics
• Collaborate closely with SMEs, compliance and within the Investments and Corporate Marketing team to deliver content in a timely manner

To be successful in this role, we’re seeking the following: 

• Bachelor’s degree, or the equivalent of work experience required
• Strong experience (3+ years preferred) in the investment / asset management / intermediary market or other relevant industry
• Experience in influencing groups and individuals at all levels, across multiple functions
• Ability to learn quickly, innovate, adapt, influence and lead projects
• Excellent written, verbal, and interpersonal communication skills with proficiency in writing for digital channels
• Series 7 and 66 preferred
• Organized, thoughtful and enthusiastic about driving business growth and understand

At BNY, our culture speaks for itself. Here are a few of our awards: 

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies,” Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, which can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $66,000 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

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