Vertical Marketing Specialist - Laser Photonics Corporation

Position Title: Vertical Marketing Specialist – Industrial Laser Systems

We are looking for a dynamic and experienced Product Marketing Specialist to join our team! This role is essential for managing marketing efforts within specific industry verticals, Automotive, MRO, Shipbuilding, Military, Navy, Aviation, among others. As a Vertical Marketing Specialist, you will be responsible for creating, executing, and overseeing comprehensive marketing and communication strategies tailored to your assigned industry vertical(s).

What You'll Do:

• Industry-Specific Marketing Planning

  Develop and manage all marketing and communication plans for your designated vertical(s). This includes a holistic approach, covering areas such as website updates, keyword and SEO strategies, targeted audience segmentation, and specific messaging strategies.

  
  

• Campaign Execution

  Design and execute various marketing initiatives, including email marketing campaigns, nurturing campaigns, display advertising, video production, and content creation. Work closely with cross-functional teams to ensure that campaigns are delivered on time and to the highest standards.

  
  

• Social Media Strategy and Calendar

  Define and execute a social media strategy specific to your vertical(s), including messaging, posting schedules, and engagement tactics. This includes working across platforms to reach and influence key industry audiences.

  
  

• Tradeshow Planning and Execution

  Plan for industry events and tradeshows, managing all aspects from booth setup to lead capture, and work closely with sales to drive meaningful connections and ROI from event participation.

  
  

• Data-Driven Performance Tracking and Analysis

  Track and report on the results of each campaign and communication strategy. Identify causes of both positive and negative outcomes and use insights to develop actionable plans that enhance campaign performance.

  
  

• Content and Collateral Development

  Oversee the creation of content and marketing collateral (e.g., flyers, brochures, email newsletters, videos, etc.) that resonate with target audiences within each vertical. Ensure these materials are aligned with the unique needs and opportunities of each market segment.

  
  

• Cross-Functional Collaboration

  Present clear, detailed briefs to creative, design, email, video, 3D graphics, sales, engineering, and content teams. Ensure all stakeholders have a thorough understanding of campaign goals, timelines, and deliverables.

  
  

• Strategic Optimization

  Continuously optimize and refine your marketing approach based on feedback, industry trends, and performance metrics. Develop corrective action plans to address any negative results and ensure the ongoing success of marketing efforts.

  
  

What You'll Bring:

• Excellent Communication Skills

  Ability to clearly and confidently present ideas, campaigns, and strategies to team members and stakeholders.

  
  

• Interpersonal Skills and Cross-Functional Collaboration

  Strong interpersonal abilities to develop and maintain good rapport with designers, email marketing specialists, videographers, 3D graphics teams, sales, engineering, and content writers.

  
  

• Industry Knowledge and Analytical Mindset

  Familiarity with B2B marketing, particularly in the areas of laser technology or industrial solutions, with a keen analytical ability to derive insights from campaign data.

  
  

• Educational Background

  Bachelor’s degree in Marketing, Public Relations, or a related field.

  
  

• Professional Experience

  Minimum of 2+ years in marketing campaign execution and 2+ years in digital marketing, communications, or content strategy.

  
  

• Technical Skills

  Proficiency in project management software and Microsoft Office Suite (Word, Excel, and PowerPoint).

  
  

• Digital Marketing Expertise

  Experience with SEO, PPC, web channels, display advertising, social media, direct mail, and email marketing.

  
  

• Project Management Abilities

  Capacity to effectively manage multiple projects under deadlines, maintaining productivity and cost-effectiveness throughout project completion.

  
  

• Organizational Skills

  Strong organizational skills and attention to detail.

  
  

• Written and Verbal Communication

  Exceptional written and verbal communication skills.

  
  

What you’ll Get from Us:

• Enjoy a competitive base salary with unlimited growth potential!
• Comprehensive Medical Benefits + Paid Holidays + PTO
• Opportunities for career growth and professional development - this is paramount to our success - making YOU successful!
• A dynamic and collaborative work environment where you are working alongside some of the brightest minds in the industry.
• If you are a results-driven, technically savvy individual with a passion for joining a company that is revolutionizing an entire industry, we invite you to join our team. Help us shape the future of Laser Innovation and make a significant impact on the success of our clients as well as our environment. Apply today to be part of the LP family! Learn more at www.laserphotonics.com

Our Company:

Laser Photonics is a rapidly growing, Public Traded Company (LASE) who is actively searching for candidates to fill several professional positions. Laser Photonics designs and manufactures high-tech fiber laser and CO2 marking, cutting, engraving, 3D Printing, and laser corrosion removal systems for the industrial, automotive, aerospace, medical, manufacturing, electronics, defense, semiconductor and flat panel display industries around the world.

Laser Photonics focus its efforts into manufacturing equipment of the highest quality from components assembled and in the United States. Laser Photonics products are cost effective, higher in quality, simple to operate and more efficient than comparable products on the market, making them more attainable.

Laser Photonics believes in providing the best product overall in respect to quality, performance, price and range.

Laser Photonics also offers a competitive benefits and compensation package for qualified individuals.

Laser Photonics is an Equal Opportunity Employer.