Vertical Marketing Manager - US Cellular

Vertical Marketing Manager-SAL027187

 

The Vertical Marketing Manager implements marketing strategies and analysis within the Public Sector verticals including Education, Public Safety and other State and Local Government departments.

• Conduct in-depth research on industry-specific trends, customer behaviors, and competitive landscapes .
• Analyze data related to market conditions, customer demographics, and sales trends to identify opportunities and challenges .
• Develop and implement marketing strategies tailored to the specific vertical, ensuring alignment with overall business goals.
• Lead the development of vertical-specific content such as sales materials, account-based marketing campaigns, customer success stories and media briefs.
• Monitor and evaluate the effectiveness of marketing campaigns and initiatives, using metrics and KPls to measure success.
• Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Work closely with sales, product development, and other marketing teams to ensure cohesive and effective marketing efforts

#BusOrg  #LI-RM1  Salary Range $81500 - $133167 / yearly

 

• Bachelor's degree in Business, Marketing, Engineering or related field or equivalent practical experience
• 5+ years of experience in Marketing or Market Development in B2B environment
• 5 + years of experience working closely with demand generation marketing, product marketing and sales teams to achieve shared revenue goals
• Deep understanding of the specific industry or vertical market, including key players, trends, and regulatory environment.
• Strong analytical skills, proficiency in statistical software
• Excellent communication and presentation abilities

PREFERRED QUALIFICATIONS

• Relevant B2B technology marketing experience, primarily in telecommunication or technology

 

Job

 : Sales Business Solutions

Location(s)

: Illinois-CHICAGO_IL Wisconsin-MADISON_WI, Oklahoma-TULSA_OK, Iowa-URBANDALE_IA, Tennessee-KNOXVILLE_TN

UScellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.