Venue Marketing Manager - Sprowls Horizon Sports Park - The Sports Facilities Companies

Venue Marketing Manager - Sprowls Horizon Sports Park

Sports Facilities Management, LLC

LOCATION: Pinellas Park, FL and Branson, MS

DEPARTMENT: MARKETING

REPORTS TO: VENUE MARKETING DIRECTOR

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY

Sports Facilities Management, LLC (SFM) is a Sports Facilities Companies, LLC (SFC) organization. SFC is the leading resource for those seeking to plan, develop, manage, and optimize sports, recreation, event, and entertainment centers. SFC is engaged in managing the day-to-day operations of world-class, community-focused sports and recreation centers, sports tourism and event-focused sports and recreation destinations, and sports and entertainment complexes worldwide.

POSITION SUMMARY:

SFM is seeking a Venue Marketing Manager to lead marketing efforts across the venues of Ballparks of America, Sho-Me Baseball and Sprowls Horizon Sports Park. This role will be responsible for creating and executing marketing strategies, managing brand presence, and driving customer engagement for each location. The ideal candidate has experience with multi-site management, facility marketing, and social media execution. Key responsibilities include overseeing digital campaigns, managing content creation, optimizing SEO, and reporting on KPIs to align with overall business goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement tailored marketing strategies for each complex; project manage execution and timeline.
• Coordinate digital and traditional campaigns based on client goals; manage social media, SEO, email marketing campaigns, and online engagement.
• Generate content and deliverables according to marketing plan including written blog posts, ad copy, graphic design deliverables, and social media.
• Analyze and report performance metrics to Venue Marketing Director and key stakeholders; adjust strategies according to client goals and KPI's.
• Participate in monthly/annual business planning, marketing review, and other key account calls to influence SFC-managed venue marketing strategy.
• Lead on-site client/team presentations to review marketing department services, liaison with clients, or lead critical initiatives. Travel up to 15% of the role.
• Lead SFC National Marketing Co-op Program activation including creative execution, internal stakeholder buy-in, and reporting.
• Manage each venue marketing budget in collaboration with the General Manager
• Liaison with any marketing vendors including print vendors, signage, website, etc.
• Coordinate sponsorship fulfillment process for marketing deliverables.
• Other duties as assigned.

Preferred Skills

• Strong Leadership & Project Management Skills
• Marketing Strategy & Campaign Development
• Budget Management
• Management and optimization of social media platforms and paid campaigns.
• Sourcing and placing multi-media advertising opportunities.
• Organizing and attending events such as conferences, seminars, receptions, and exhibitions.
• Experience working in and maintaining databases for email marketing and/or CRM software.

MINIMUM QUALIFICATIONS:

• 5-7 years' experience in a similar or comparable position.
• Understand business basics (professionalism, reading a P&L, creating a budget, making a project management plan).
• Excellent written and oral communication skills.
• Excellent computer skills, including Word, Excel, PowerPoint, and Adobe Creative Suite publishing tools relevant to the application.
• Passionate about marketing, brand-building, and client service.