Corporate Marketing Manager - Lodging Dynamics

Location: Remote position

JOB SUMMARY

The Marketing Manager supports the execution and development of property and outlet marketing plans. This role is responsible for assisting with assigned tasks related to search engine optimization (SEO), website, and online travel agency (OTA) content management, digital paid media campaigns, marketing analysis, and presentation decks.

Primary duties consist of performing office or non-manual work directly related to management or general business operations. Work includes the exercise of discretion and independent judgment with respect to matters of significance.

ESSENTIAL JOB FUNCTIONS

• Provides dedicated, hands-on marketing support to hotel teams through regular communication, collaboration, and participation.
• Implements marketing strategies via annual marketing plans for assigned portfolio of hotels and ancillary outlet(s).
• Works closely with the Corporate Commercial Strategy Team to help develop cohesive marketing initiatives, processes, action plans, and strategies.
• Collaborates with property revenue teams to develop and implement promotional strategies.
• Serves as brand guardian, verifying all hotel and outlet marketing reflects brand voice.
• Responsible for the new photography process from pre-shoot planning and sourcing, oversight of post-production, and photography distribution process.
• Manages online content of all major sites including property websites, OTA sites, third party and local listings.
• Manages property email marketing strategy for assigned properties.
• Oversees agency partners on execution of property-specific marketing strategies including but not limited to SEO, paid media, email marketing, social media, reputation management, graphic design, public relations, etc.
• Communicates key marketing metrics and reports to hotel teams, corporate leadership, and stakeholders; establishes and maintains a frequent, regular cadence.
• Creates and maintains website landing pages as applicable.
• Collaborates with property teams to set property social media strategy and target segments.
• Manages paid media strategy implementation and ongoing optimization.
• Assists in reviewing social media content calendars to ensure consistent brand voice and property messaging.
• Attendance is a key component of this position.
• Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire.
• Maintains open and effective communication with team members and management.
• Attends and participates in team meetings.
• Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.
• Completes all required Company training/compliance courses as assigned.
• Adheres to Company standards and maintains compliance with all policies and procedures.
• Performs other related duties and responsibilities as assigned.

EDUCATION

• Bachelor's degree from an accredited university or equivalent in related field.

EXPERIENCE

• A minimum two (2) years of experience in the marketing/eCommerce field required.
• A minimum two (2) years of experience in the hospitality/hotel field required.

SUPERVISORY RESPONSIBILITIES

This position does not include any supervisory responsibilities.

LICENSES & CERTIFICATIONS

• This position does not require licenses or certifications.

SKILLS & ABILITIES

This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.

• Strong knowledge of paid media, social media, and SEO management.
• Solid understanding of marketing and eCommerce hospitality trends.
• Understands how to develop and implement business strategies.
• Ability to interpret and create policies, procedures, and manuals.
• Excellent customer service skills.
• Ability to motivate and inspire a team to provide extraordinary customer service.
• Able to lead in a culturally diverse work environment and is a champion for diversity in the organization.
• Develops high-performing teams and fosters a culture of excellence.
• Able to adapt dynamically to shifting internal and external conditions.
• Strong business acumen, including financial management, budgeting, cost control, and revenue optimization.
• Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.
• Excels at team building, leadership, and development.
• Excellent interpersonal skills to include coaching, counseling, mentoring, and public relations.
• Exceptional emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.
• Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.
• Knowledge of key industry trends, regulations, and the current industry landscape.
• Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
• Able to work through challenging issues and make sensible tradeoffs between brand requirements and commercial and market reality pragmatically and diplomatically.
• Able to engage diplomatically and effectively with third party owners and operators, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.
• Proficient in time management; the ability to effectively organize and manage multiple priorities.
• Ability to take initiative and effectively adapt to changes.
• Recognizes an emergency situation and takes appropriate action.
• Able to establish and maintain a cooperative working relation.
• Ability to interpret and create spreadsheets.
• Able to use sound judgment; work independently, with minimal supervision.
• Strong analytical and problem-solving skills.
• Competent in public speaking.
• Performs well with frequent interruptions and/or distractions.
• Proficient in Google Docs/Microsoft Word.
• Proficient in Google Sheets/Microsoft Excel.
• Proficient in Google Slides/Microsoft PowerPoint.
• Proficient in Gmail/Microsoft Outlook.
• Basic math skills.
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
• Able to maintain a positive and professional working environment.
• Fosters a culture of excellence.
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

TRAVEL REQUIREMENTS

• 10% travel required.

PHYSICAL DEMANDS

• Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
• Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
• Focus Ability: Ability to adjust the eye to bring an object into sharp focus.
• Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

WORK ENVIRONMENT

• None: No exposure to adverse environmental conditions (typical office/administrative setting).

DISCLAIMER

This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.

The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles.

The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.