UX Researcher (Mixed Methods) - ICONMA, LLC
Mountain View, CA 94043
About the Job
UX Researcher (Mixed Methods)
Location: Mountain View, CA/Hybrid
Duration: 6 months
Description:
Project Overview:
UXR team's mission is to inform the design of a trusted ads experience with a deep understanding of viewers, for a delightful, enriching and free streaming. We work closely with UXD, PM, Eng and DS to deliver qualitative and quantitative insights that drive tactical decisions and long-term product strategy.
Overall Responsibilities:
This position will be responsible for 2 Ad verticals including App Promo Ads and Action+ Ads which are parts of Direct Response advertising verticals. The main responsibilities are to execute foundational and tactical research studies (qual and quant) to inform key product decisions on how to design high user value and high-performance ad experience for those two verticals.
Top 3 Daily Responsibilities:
Scope, conduct, and analyze research to understand user needs, behaviors, and goals through rigorous mixed method research approaches (both qualitative and quantitative surveys).
Build strong relationships with key cross-functional partners to develop research that addresses knowledge gaps and informs product strategy.
Partner with other teams (Shopping, Short Ads, Modernization) to identify opportunities to scale the impact of research, increase efficiency and reduce duplications.
Mandatory Skills/Qualifications:
Bachelor’s degree in human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, related field, or equivalent practical experience.
4 years of experience in an applied research setting, or similar.
Experience with research design utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc.).
Relevant product research experience, either in an end-to-end, usability, or generative setting.
Ability to independently scope, execute, analyze, synthesize both qualitative and quantitative studies.
Strong understanding of strengths and shortcomings of different research methods, including when and how to apply them during each product phase.
Comfortable managing large data sets, log analysis, visualizing data, integrating qualitative findings with quantitative results to provide robust learnings and recommendations.
Strong interpersonal, communication, and collaboration skills, including experience working with cross-functional teams.
Prior experience in Ads research is a bonus.
As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
Location: Mountain View, CA/Hybrid
Duration: 6 months
Description:
Project Overview:
UXR team's mission is to inform the design of a trusted ads experience with a deep understanding of viewers, for a delightful, enriching and free streaming. We work closely with UXD, PM, Eng and DS to deliver qualitative and quantitative insights that drive tactical decisions and long-term product strategy.
Overall Responsibilities:
This position will be responsible for 2 Ad verticals including App Promo Ads and Action+ Ads which are parts of Direct Response advertising verticals. The main responsibilities are to execute foundational and tactical research studies (qual and quant) to inform key product decisions on how to design high user value and high-performance ad experience for those two verticals.
Top 3 Daily Responsibilities:
Scope, conduct, and analyze research to understand user needs, behaviors, and goals through rigorous mixed method research approaches (both qualitative and quantitative surveys).
Build strong relationships with key cross-functional partners to develop research that addresses knowledge gaps and informs product strategy.
Partner with other teams (Shopping, Short Ads, Modernization) to identify opportunities to scale the impact of research, increase efficiency and reduce duplications.
Mandatory Skills/Qualifications:
Bachelor’s degree in human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, related field, or equivalent practical experience.
4 years of experience in an applied research setting, or similar.
Experience with research design utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc.).
Relevant product research experience, either in an end-to-end, usability, or generative setting.
Ability to independently scope, execute, analyze, synthesize both qualitative and quantitative studies.
Strong understanding of strengths and shortcomings of different research methods, including when and how to apply them during each product phase.
Comfortable managing large data sets, log analysis, visualizing data, integrating qualitative findings with quantitative results to provide robust learnings and recommendations.
Strong interpersonal, communication, and collaboration skills, including experience working with cross-functional teams.
Prior experience in Ads research is a bonus.
As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
Source : ICONMA, LLC