User Engagement Lead - EAB

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

User Engagement Lead

EAB is seeking a driven, results-oriented, and entrepreneurial individual to drive student engagement in an anticipated acquired technology Forage, that provides best-in-class virtual job simulations and career preparation tools to students. In this role you will be responsible for getting existing EAB student networks activated and engaged in Forage as well as be part of a Higher Education Partnership effort to embed Forage simulations in the curriculum of new colleges.

This role will be based Washington, D.C. or Richmond, Virginia; remote applicants who would be based within the continental United States are also welcomed for this opportunity.

Primary Responsibilities:

• Strategy Development: Develop and execute a comprehensive student engagement strategy for our Navigate and Forage capabilities. This involves understanding student needs, market trends, and product capabilities to devise strategies that maximize student interaction and satisfaction.
• Collaboration: Collaborate with cross-functional teams including product development, sales, and marketing to create and implement promotional materials. This requires effective communication and teamwork to ensure alignment of goals and objectives across various departments.
• Content Creation: Create compelling and relevant content for our student app, email campaigns and other marketing materials, aimed at promoting engagement and utilization of our tools. Ensure the relevancy and accuracy of information, and tailor content to suit different student segments.
• Marketing Campaigns Management: Set up, run, and optimize marketing campaigns through our Acquia product. This includes planning campaign timelines, targeting relevant audiences, writing and building engaging emails, and analyzing campaign performance.
• Data Analysis: Conduct regular analysis and reporting of campaign performance and student engagement metrics. Utilize data-driven insights to optimize future strategies and drive continuous improvement in student engagement.
• Market Research: Stay abreast of the latest trends, technologies, and best practices in student engagement, and apply this knowledge to strategy development. This involves conducting research and networking with experts in the field.
• Customer Relationship Management: In partnership with the Navigate partner success team, work closely with Navigate and Forage partners to ensure their success and satisfaction with our approach. This includes providing training and support, resolving issues, and seeking feedback to improve our offerings.
• Continuous Improvement: Regularly evaluate and refine student engagement strategies, tools, and processes to enhance efficiency and effectiveness. Proactively identify opportunities for innovation and improvement in our approach to student engagement.

Basic Qualifications:

• Bachelor’s degree
• Minimum of 3 years’ professional experience
• Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences
• Experience with digital marketing platforms (e.g., Marketo, Acquia, etc.), integrated campaign management, and analyzing impact metrics
• Proficient with Microsoft PowerPoint and Word
• Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
• Intellectually curious, quick study, creative, attentive to detail, self-motivated

Ideal Qualifications:

• Proven Email Marketing and/or Marketing Automation experience, specifically with the development and execution of adoption and engagement campaigns
• Experience working in higher education whether in Student Success, Career Center or Academic Advising Office
• Graphic design proficiency with software like Adobe Photoshop, Illustrator, or InDesign, as well as the ability to create engaging animations and GIFs
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary range for this role is $59,000 - $85,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible
• 401(k) retirement plan with company match
• 20+ days of PTO annually, in addition to paid firm holidays
• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
• Paid parental leave for birthing and non-birthing parents
• Phase Back to Work program for employees returning from parental leave
• Infertility treatment coverage and adoption or surrogacy assistance
• Wellness programs including gym discounts and incentives to promote healthy living
• Dynamic growth opportunities with merit-based promotion philosophy
• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.