Trade Show & Event Specialist/Marketing/ISR - Wagner equipment

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance 
• Life and AD&D Insurance
• Retirement Plans -  401K and Roth 401K , eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement 
• Employee Assistance Program (EAP)
• CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
• Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

Tradeshow/Event coordination, marketing, execution and support of tradeshows, sales, and other corporate meetings and events. The position serves as a liaison between the Marketing Department and all divisions and departments that will be represented by or participate in said tradeshows, sales events, and on- or off-site activities. The position will also be responsible for making outbound prospect sales calls to targeted Retail and Small Core customers. The goal of is to establish or re- establish, qualify, and maintain contact with unassigned RSC customers to increase parts and service sales.

Pay Rate:  $57,000.00 - $70,120.92 Annually 
Pay rate is dependent upon education & experience. 

Essential Functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Tradeshow/Event Coordination, Logistics, and Execution
• Prepare expenditure and budget reports
• Coordination of food preparation and or catering
• Take ownership and maintenance of grill and tailgate vehicle
• Build and maintain annual tradeshow and event calendar
• Prepares and files appropriate registration paperwork, forms and payments
• Prepares briefing document and communicates with internal teams and leadership
• Manages Marketing Department tradeshow and event inventory. (Tables/Chairs/Tents/Etc.)
• Serves as liaison to Caterpillar for local or regional events and tradeshows
• Travels to show sites for set-up and break-down
• Evaluates methods for driving customer attendance to shows/events prior to show via email, mail, phone etc.
• Collaborates with machine inventory contacts to reserve necessary equipment to be displayed at shows and events.
• Makes targeted “marketing only” unassigned customer sales calls when not engaged with Tradeshow/Event activities.
• Maintains and updates accurate customer account information and machine population data
• Tracks specific account, territory and sales goals using Saleslink
• Passes parts, service, sales and rental requests to the appropriate ISR or field sales representative
• Establishes and grows value added, consultative relationships with our customers
• Develops strong positive relationships with our outside sales representatives and ISRs
• Employs a disciplined phone call campaign, making a predefined number of calls per day
• Qualifies accounts, and begins to develop the customer relationship
• Targets specific customers for sales and promotions
• Promotes all aspects of the Dealership by promoting sales, parts, service, rental, and Customer Value Agreements for all products and services represented by Wagner Equipment & Wagner Rents
• Performs simple needs analysis to determine individual customer's needs and provide solutions to fit those needs
• Knows and can communicate effectively about various Dealer products and services
• Other duties as assigned:
• Produce advertisements and promotions
• Makes and distributes internal signage (holiday closures, branch retail displays)
• Assist with distribution of annual hat order, calendars, and other marketing collateral to sales reps and branches at the direction of Senior Data Coordinator.
• Etc.

Required Education and Experience:

• High School Diploma or GED
• College degree preferred

Physical Demands & Competencies:

• Standing, walking, talking, sitting, use of hands & hearing
• Physically active work that requires walking, lifting and/or moving up to 50 pounds.
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Some knowledge of:
  
  • Marketing Concepts
  • Microsoft Word, Excel, Power Point, and Outlook 
  • Adobe Creative Suite/InDesign/Photoshop/Illustrator experience preferred

Travel Requirements:   

• up to 50%. Acceptable MVR and Valid Driver’s License Required

Work Environment:

• Noise: Varies
• Indoor and Outdoor

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.