Trade Marketing Specialist - ghd

WHO ARE WE?

Iconic British brand ghd, is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform the lives of women via the power of a good hair day!

ROLE OVERVIEW

The Marketing Specialist supports the Sr. Marketing Manager with administrative tasks related to retail and professional activations. The Specialist will support the organization with the roll-out of ghd in-store campaigns, product launches, and education events. The ideal candidate is organized, detail-oriented, and able to handle multiple tasks to meet deadlines. This role collaborating with cross-functional teams to drive brand awareness and enhance the customer experience.

This role will be based in our Calabasas office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

JOB ROLE AND RESPONSIBILITIES

• Supports the planning and execution of marketing campaigns, including print and digital assets, newsletters, campaign tool kits
• Manage distribution of team and customer samples
• Assists in creating retailer focused marketing content in partnership with our education team
• Submit translation requests and creative briefs
• Partner with graphic designer and channel leads to create retailer centric marketing materials
• Coordinate seeding of innovation for retail and pro influencers
• Maintain updated calendar of channel events and activations
• Assisting with the planning of sales & marketing events
• Track project and launch timelines to support smooth execution
• In close collaboration with sales leads to align marketing initiatives with sales objectives

SKILLS & QUALIFICATIONS

• 1-2 years of relevant work experience in the beauty industry preferred
• Proficient in Instagram, TikTok, Facebook
• Ability to adapt quickly in a dynamic, ever-evolving environment
• Have a strong work ethic and can-do attitude
• Strong written, verbal communication skills and relationship building skills
• General knowledge of premium retail and professional/wholesale environment
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
• Strong understanding of retail landscape and consumer buying behavior
• Project management skills to execute marketing plans effectively
• Analyze market trends, competitor activities and customer insights to refine/optimize trade plans
• Help monitor the effectiveness of trade marketing activities and recommend improvements/optimizations

WHY JOIN US?

We value a diverse and inclusive workplace, and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here are the benefits we offer our team:

• Medical, Dental and Vision Insurance Premium is covered 100% by ghd North America for employees and 100% for dependents
• Life, LTD (Long term disability) and AD&D (Accidental Death & Dismemberment) is covered 100% by GHD North America
• Personal days on your birthday and work anniversary
• Office closed Christmas-New Year
• Hybrid Work Model
• Summer Fridays
• Wellness/Fitness Reimbursement
• Cell phone Reimbursement
• Gratis and 50% off ghd product discount and 30% off all Wella and OPI products
• Quarterly employee activities to foster company values

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles.

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email HR@ghdhairusa.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

[For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision