Trade Marketing Manager - Anheuser-Busch
Roseland, VA
About the Job
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY RANGE: $60,000 - $68,000 per year
WORK LOCATION: Devils Backbone Basecamp – Roseland, VA
JOB SUMMARY: The Trade Marketing Manager will be accountable for the creation and execution of all retail marketing efforts as it relates to consumer facing retail marketing support, generating interest in products, merch, and increasing ROS. Collaborates with DB Marketing, Sales, Production teams, as well as High End and wholesaler partners. This position supports consistent branding efforts in coordination with supplying the company and distributor partner’s materials to drive promotional opportunities and increase retail sales. This position is creative in nature, working with vendors, agencies, and internal peers to develop creative and on-brand programs, POCM, and merchandise. Project management, program performance, and inventory management are performance drivers of this role.
JOB RESPONSIBILITIES:
+ Responsible for designing, sourcing, creating point-of-connection trade materials, promotional premiums, retail merchandise elements, as well as managing inventories with internal & external partners.
+ Develop trade plans with Brand Team to target key consumers and drive ROS.
+ Responsible for making/coordinating creative content for trade programs.
+ Cultivate relationships with potential collaborative partners and identify new opportunities for sponsorships and collaborative projects.
+ Recognize the importance of product mix, merchandising, competition, and market conditions.
+ Ensures brand guidelines are followed in POCM and merchandise design.
+ Works with A-B partners to align channels for efficient product ordering and distribution, liaison with sales/wholesaler with a goal of hitting order window MOQs.
+ Develop Trade Marketing programs for on and off-premise accounts.
+ Monitor, report, and manage effectiveness of program, retail, and merchandise items.
+ Manage DB retail merch outlets & inventory, ensure consistent with retail POCM
+ Reporting and presenting on program/merch/POCM performance and inventory, adjusting retail strategies as necessary.
+ Managing e-commerce outlets including retail e-comm channels/visuals and online DB store
JOB QUALIFICATIONS:
+ High School Diploma or equivalent required
+ Bachelor’s Degree in Marketing, Management, or related field. MBA preferred.
+ 3+ years of marketing experience, preferably in a role involved in branding.
+ Experience in CPG or alcohol industry preferred.
+ Strong understanding of the 3-tier system
+ Understanding of target consumer & market demographics and their impact on performance.
+ Expert in retail, merchandise, and basic supply-chain management.
+ Strong communication and presentation skills.
+ Proficient with Microsoft Office and other office related software.
+ Strong budget and business analytic skills.
+ Ability to establish and maintain effective working relationships with employees and customers.
+ Thorough knowledge of the beer industry, specifically on the wholesaler/supplier level.
+ Strong creative and design skills to develop programs, POCM, and merchandise
+ Excellent analytical and organizational skills including the desire to learn all marketing and sales aspects of the company.
+ Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
+ Regular in market travel is necessary.
+ Ability to life/move inventory as needed.
BENEFITS:
+ Competitive salary
+ Flexible paid time off
+ Medical, dental & vision insurance available immediately
+ Employer paid short term disability
+ 401K up to 6% match
+ Generous parental leave options
+ Uniforms & PPE provided, based on position
+ Safety shoes allowance, based on position
+ Learning & development opportunities
+ Employee discounts at restaurant locations
+ Employee discounts on merchandise
+ BEER!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
_Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com (CandidateTechSupport@anheuser-busch.com.) ._
CONTACT US (CandidateTechSupport@anheuser-busch.com)
EQUAL OPPORTUNITY EMPLOYER
PRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)
TERMS AND CONDITIONS
PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)
SALARY RANGE: $60,000 - $68,000 per year
WORK LOCATION: Devils Backbone Basecamp – Roseland, VA
JOB SUMMARY: The Trade Marketing Manager will be accountable for the creation and execution of all retail marketing efforts as it relates to consumer facing retail marketing support, generating interest in products, merch, and increasing ROS. Collaborates with DB Marketing, Sales, Production teams, as well as High End and wholesaler partners. This position supports consistent branding efforts in coordination with supplying the company and distributor partner’s materials to drive promotional opportunities and increase retail sales. This position is creative in nature, working with vendors, agencies, and internal peers to develop creative and on-brand programs, POCM, and merchandise. Project management, program performance, and inventory management are performance drivers of this role.
JOB RESPONSIBILITIES:
+ Responsible for designing, sourcing, creating point-of-connection trade materials, promotional premiums, retail merchandise elements, as well as managing inventories with internal & external partners.
+ Develop trade plans with Brand Team to target key consumers and drive ROS.
+ Responsible for making/coordinating creative content for trade programs.
+ Cultivate relationships with potential collaborative partners and identify new opportunities for sponsorships and collaborative projects.
+ Recognize the importance of product mix, merchandising, competition, and market conditions.
+ Ensures brand guidelines are followed in POCM and merchandise design.
+ Works with A-B partners to align channels for efficient product ordering and distribution, liaison with sales/wholesaler with a goal of hitting order window MOQs.
+ Develop Trade Marketing programs for on and off-premise accounts.
+ Monitor, report, and manage effectiveness of program, retail, and merchandise items.
+ Manage DB retail merch outlets & inventory, ensure consistent with retail POCM
+ Reporting and presenting on program/merch/POCM performance and inventory, adjusting retail strategies as necessary.
+ Managing e-commerce outlets including retail e-comm channels/visuals and online DB store
JOB QUALIFICATIONS:
+ High School Diploma or equivalent required
+ Bachelor’s Degree in Marketing, Management, or related field. MBA preferred.
+ 3+ years of marketing experience, preferably in a role involved in branding.
+ Experience in CPG or alcohol industry preferred.
+ Strong understanding of the 3-tier system
+ Understanding of target consumer & market demographics and their impact on performance.
+ Expert in retail, merchandise, and basic supply-chain management.
+ Strong communication and presentation skills.
+ Proficient with Microsoft Office and other office related software.
+ Strong budget and business analytic skills.
+ Ability to establish and maintain effective working relationships with employees and customers.
+ Thorough knowledge of the beer industry, specifically on the wholesaler/supplier level.
+ Strong creative and design skills to develop programs, POCM, and merchandise
+ Excellent analytical and organizational skills including the desire to learn all marketing and sales aspects of the company.
+ Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
+ Regular in market travel is necessary.
+ Ability to life/move inventory as needed.
BENEFITS:
+ Competitive salary
+ Flexible paid time off
+ Medical, dental & vision insurance available immediately
+ Employer paid short term disability
+ 401K up to 6% match
+ Generous parental leave options
+ Uniforms & PPE provided, based on position
+ Safety shoes allowance, based on position
+ Learning & development opportunities
+ Employee discounts at restaurant locations
+ Employee discounts on merchandise
+ BEER!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
_Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com (CandidateTechSupport@anheuser-busch.com.) ._
CONTACT US (CandidateTechSupport@anheuser-busch.com)
EQUAL OPPORTUNITY EMPLOYER
PRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)
TERMS AND CONDITIONS
PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)
Source : Anheuser-Busch