Topo Chico - Field Marketing Manager - Chicago, IL - Greenhouse Agency

Who We Are: 

Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor.  Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.

Job Summary:

As the Field Marketing Manager, you will be a crucial component to growing the Topo Chico brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Sr. Field Marketing Marketing Manager, and the West Regional Marketing Manager. 

Primary Responsibilities:

• Developing strategic plans to reach consumers in need of energy and authentically connecting them to the brand
• Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plans
• Guiding the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding and sales support activities
• Recruiting, training, and leading a Field Marketing team of within your assigned market
• Administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management
• Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities
• Identify opportunities & propose strategic initiatives & event participation to the Sr. Field Marketing Manager based on understanding of local market trends
• Acting as the spokesperson for our brands with high energy and strong people skills
• Be a product expert, interacting with & educating consumers at scheduled sampling opportunities & events
• Ensuring execution of all branding, display, product integration, and activation elements at events
• Partnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global level
• Act as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.
• Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly others
• Monitor, measure, and report on your team’s effectiveness including monthly recaps
• Overseeing accurate reporting in our CRM tool (Repsly)
• Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediately
• Manage inventory of marketing materials including shipping and storage
• Maintain product training goals and certifications
• Manage and track budget, corporate credit card and expenses

Minimum Requirements:

• Deep knowledge and understanding of the Chicago market
• 3 years’ experience in Field Marketing
• Proven experience in managing teams
• Must be available to work varied days and hours (potentially nights and weekends
• A strong understanding of the Topo Chico brand
• Proficiency in Microsoft Word, Excel, and Outlook
• The ability to thrive in a dynamic, fast-paced environment under tight deadlines
• Excellent problem-solving skills
• Great initiative, organization, and adaptability skills
• Strong written and verbal communication skills
• Demonstrated success in executing logistical details, to include best practices, customer and employee needs, and short and long-term strategic plans
• Valid Driver's License, current vehicle liability insurance, and driving record within Company’s MVR policy guidelines
• Ability to carry 50lbs and meet physical demands of the job

Compensation:

• Salary - $75,000 - $80,000
• Bonus Potential - 10%
• Auto Allowance - $400 Monthly
• Communication Allowance - $150 Monthly
• Wellness Reimbursement - $50 Monthly
• Medical/Dental/Vision benefits available

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