Threads Product Communications Manager - Meta

Meta is looking for an experienced Communications Manager to lead communications for Threads, a text-first app built by Instagram. In this role you will lead the development and execution of a strategic communications program that builds awareness, shows relevance, and tells the creator story for Threads.

RESPONSIBILITIES

Threads Product Communications Manager Responsibilities:

• Provide strategic guidance to the Product team in feature development and devise a launch strategy that is in service of a larger brand narrative.
• Partner with Marketing to develop a strong product positioning based on research, competitive analysis, and deep audience understanding and weave it into a compelling brand narrative.
• Build and execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators.
• Collaborate with the larger communications teams to run successful communications campaigns and ongoing storytelling.
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more.
• Act as the issues expert for Threads, connecting the dots between product, policy, cross-functional communications teams and more.
• Build and maintain strong relationships with external stakeholders, including the media, partners and customers.

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• 12+ years of experience in communications for a consumer technology company or agency.
• Bachelor's degree in Communications, Journalism, English, Public Relations or similar field.
• Experience distilling product concepts into plain language for non-expert audiences.
• Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Engineering, Product, Legal, Marketing, Public Policy, Partnerships, and Data Science.
• Experience in reactive messaging or handling crisis communications.

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Experience working on media campaigns with global teams.
• Experience managing diverse cross-functional stakeholder relations in fast-paced environments.