Tagging Specialist - The Fountain Group
Remote, GA
About the Job
Pay: $39.74-43.35
Essential Responsibilities:
Work with account management and analytics teams to ensure sites, apps, and landing pages have correct tagging deployed and that tracking architecture will result in the correct level of detail for post campaign analysis
Maintain, implement, and evolve site tagging, including custom variables, for advanced reporting, optimization, and personalization (such as, Floodlights, GA4, etc.)
Work with channel teams, media vendors and ad tech platforms to troubleshoot media tracking when necessary
Execute quality assurance (QA) across client websites pre and post campaign launches and/or website changes to ensure flawless digital execution and to confirm compliance with regulatory needs
Detail oriented in order to properly update and maintain internal technical documents
Requirements:
Bachelor's degree or in lieu of degree, high school diploma/GED and 6+ years marketing experience
5+ years of hands-on experience in ad operations including experience working with tag management systems (Ensighten, Google Tag Manager, Tealium or similar tag management platform) to execute and troubleshoot tagging across marketing sites at an agency or brand
Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for server-to-server tagging.
Essential Responsibilities:
Work with account management and analytics teams to ensure sites, apps, and landing pages have correct tagging deployed and that tracking architecture will result in the correct level of detail for post campaign analysis
Maintain, implement, and evolve site tagging, including custom variables, for advanced reporting, optimization, and personalization (such as, Floodlights, GA4, etc.)
Work with channel teams, media vendors and ad tech platforms to troubleshoot media tracking when necessary
Execute quality assurance (QA) across client websites pre and post campaign launches and/or website changes to ensure flawless digital execution and to confirm compliance with regulatory needs
Detail oriented in order to properly update and maintain internal technical documents
Requirements:
Bachelor's degree or in lieu of degree, high school diploma/GED and 6+ years marketing experience
5+ years of hands-on experience in ad operations including experience working with tag management systems (Ensighten, Google Tag Manager, Tealium or similar tag management platform) to execute and troubleshoot tagging across marketing sites at an agency or brand
Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for server-to-server tagging.
Source : The Fountain Group