TA Marketing Specialist - ASRC Federal Holding Company

Are you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment?

If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job for you!

ASRC Federal is looking for a hardworking and enthusiastic TA Marketing Specialist to join our ambitious Recruiting dream team and help us drive top talent to our company via modern & innovative recruitment marketing strategies.

What you will do:

TA Marketing Specialist will build innovative recruitment marketing strategies by bringing modern marketing methods and tactics to the recruiting process in order to attract top talent in the market.

* In partnership with our Corporate Marketing team, the successful candidate will:

* Plan and implement recruitment marketing strategies to attract high-quality applicants

* Plan and manage recruitment media campaigns and newsletters

* Assist with supporting company’s career site and suggest improvements from an employee value proposition (EVP), talent attraction, and positive candidate experience standpoint

* Identify the tactics and platforms that will be most effective in reaching a specified target audience

* Work with Marcomm team to build out targeted landing pages

* Track, measure and report on campaign results

* Function as liaison with Corporate Marketing team and Talent Acquisition team for organic and inorganic marketing efforts and campaigns; paid digital ads, recommending various tactics based on target skills-audience-geo locations; monitor performance and assist with analytics & ROI

* Will lead development of project level tactics and strategy for project level talent attraction and candidate engagement campaigns

* Will manage our Candidate Relationship Management (CRM) tool and job boards including building out profile and user management

* Create engaging job descriptions

* Create targeted sponsored job campaigns

* Create and implement strategies for building a talent network/talent community

* Building talent pipelines, sourcing candidates for core competencies across the business, providing resume slates to Recruiters

* Build and maintain a network of contacts and tools to identify and source qualified candidates

* Research and grow partnerships to include college/universities; veterans/military; diversity (DE&I) and other areas to expand our outreach efforts

* Design and plan recruiting events

* Research hiring events nationwide specific to target skills and geographical locations; register for events, build/design booths for virtual hiring events, etc. Deliver key metrics for ROI investments made

* Serve as brand ambassador at various events, like career fairs or on-campus recruiting events

* Generate monthly updates for company’s leadership about upcoming recruitment marketing initiatives

* Create monthly reports on key recruitment marketing metrics

* Communicate regularly with TA department to get a clear view of company’s hiring needs and organizational goals

* Work closely with TA department to develop creative ways for addressing recruitment challenges

* Suggest new ideas for improving candidate experience and engagement

* Research marketing and advertising trends in the staffing industry

* Keep abreast of new trends in social media channels

* Participates in enterprise-wide task teams and initiatives

ASRC Federal provides solutions and services for more than 30 U.S. government defense and civilian agencies. We support critical missions from space exploration to cyber defense to secure supply chain management and public health. As a family of Alaska Native-owned companies, our work helps secure an enduring future for more than 14,000 Iñupiat shareholders from Alaska’s North Slope.

What you will bring:

* BA degree in Human resources, Marketing, PR or similar relevant field

* Previous working experience as a Recruitment Marketing Specialist for 3+ years

* 5+ years of experience in Recruiting, Human Resources, Marketing and/or Advertising

* Experience working for a Federal Government contractor supporting Defense, Civilian and Space markets is desired

* Experience with developing and delivering an authentic, differentiated Employee Value Proposition (EVP) and/or human-centered value proposition to attract significant talent

* Talent sourcing experience is desired or a willingness to learn

* In-depth knowledge of recruitment marketing and an understanding of employer branding strategies and talent attraction

* Experience with recruitment marketing, social media engagement, brand awareness and engagement, campaigning, etc.

* Experience creating recruitment marketing content, fliers, emails blasts, drip campaigns, etc.

* Demonstrated knowledge of using staffing tools such as applicant tracking systems, job boards and social media. Strong internet mining experience

* Understanding of recruitment processes

* Hands on experience with recruitment marketing software – candidate relationship management (CRM) tools such as Symphony Talent SFX, Aveture; Adobe Suite, MS Office Suite is a must

* Knowledge of employment laws

* Outstanding organizational and time management skills

* Must be self-driven and able to think big picture

* Excellent communications and interpersonal skills

* Ability to multitask and prioritize daily workload

* Creative thinker and proactive problem solver with excellent writing skills

* Must be able to travel at least once a quarter

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled