SVP Growth Marketing - D.Luxury Brands

SVP Growth Marketing

Position: Full-time (remote)

Reports to: Co-CEO

About D.Luxury

D.Luxury invests in and builds category-defining direct-to-consumer brands. 

We are killing it - growing quickly, having fun, and building a category-defining business. We're in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company's true potential. Based in Los Angeles, D.Luxury is an explosive strategic consulting & investment platform and is scaling rapidly. Our vision is to disrupt the traditional way brands grow through modern & sophisticated strategic advisory, capital, and high-caliber service-based marketing support. The team consists of experts in digital & brand marketing, merchandise planning, financing/private equity, BI/data & analytics, and more. We are looking for inspiring people to join our growing team.

Your objective:

Play a cornerstone role in D.Luxury's mission to unlock the potential of our portfolio company's by developing and executing innovative marketing programs that outperform the market and brand expectations.

Your role within the D.Luxury team:

• Develop and execute innovative digital marketing strategies to drive growth and achieve client objectives for DTC brands across categories such as Fashion, Home, Wellness, Skincare, Fitness and CPG.
• Lead and mentored a team of media buyers, providing guidance and support to optimize performance campaign and creative ideation.
• Utilize Meta marketing strategies, TikTok media buying, Google Ads, and programmatic media (OTT / CTV) to maximize reach and engagement across various channels.
• Expert knowledge of media buying platforms critical to drive performance such as, Google Tag Manager, Meta Shops, TikTok Shops, GA4 and Tag Management platforms
• Strong understanding of media measurement through attribution tools (Northbeam, Triple Whale, etc) and how to connect the dots back to performance within channels and Blended metrics for brands.  
• Translating deep customer profile and personas through customer lists, exclusions and interest based customer profiles across the media buying experience that translate into LTV driving performance improvements. 
• Implement a full media buying funnel approach, from awareness to conversion, ensuring effective messaging and performance creative design across the sales funnel
• Collaborate with clients and internal teams to develop landing pages and customer journey mapping strategies, driving digital efficiency and performance improvements across CAC, ROAS and LTV
• Develop a rich testing strategy methodology and sophisticated approach to media channel testing, leveraging data analytics to identify best practices and optimize campaign performance
• Analyze data and metrics to evaluate campaign performance, identify areas for improvement, and make data-driven recommendations to our internal team members and clients
• Ensure effective communication of performance metrics and insights to clients, fostering transparency and accountability
• Utilize industry & daily trends and best practices across media platforms, CTA's and cultural moments, to continuously seeking opportunities for innovation and optimization with the rapid pace of paid media and creative (AI, video, etc)
• Provide strategic leadership and direction to the digital growth marketing team, fostering a collaborative and results-driven culture

Qualifications:

Ideal candidates will be an expert in DTC growth marketing within fast-growing startup consumers, ecommerce, and subscription brands. Has a strong track record of delivering impactful growth media buying, on budget, while surpassing KPIs. Strong strategic, analytical, and project management skills with attention to detail are a requirement. Having worked in both a digitally native brand (DTC) and an agency environment is a plus.

• BA or MBA preferred with an emphasis in Marketing
• 10+ years combined experience in brand management, DTC brands, digital agency work, and B2C and DTC growth marketing.
• Proven track record of success in developing and executing digital marketing campaigns that drive measurable results for clients or brands
• Expertise in Meta marketing strategies, TikTok media buying, Google Ads, and programmatic media, and strong performance creative design skills.
• Strong understanding of the digital media landscape, including emerging trends and technologies.
• Experience managing and leading teams, with strong leadership and managerial skills.
• Excellent communication skills, with the ability to effectively communicate 360-degree marketing campaign performance to clients and internal stakeholders.
• Highly analytical, with strong data analysis skills and the ability to derive actionable insights from data.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills