Strategic SEO Director - Overdrive Interactive

Strategic SEO Director

General Description

The Strategic SEO Director is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible for applying your deep SEO knowledge (focusing on ecomm SEO, content SEO and technical SEO) to address key client business challenges and then translate them into actionable SEO strategies and tactics. This is accomplished by having a thorough understanding of strategic, tactical and technical components of SEO along with an understanding of the client’s climate, category, company, customer and competition.

You will also have management responsibilities for 5 – 6 Overdrive team members who will be reporting into you and form the core of a team you help oversee. You will be tasked to work, manage, and mentor those on your team to ensure seamless communication of the client’s strategic objectives while providing your team actionable guidance around the tactical delivery of Overdrive’s SEO services and solutions.

Strategic SEO Responsibilities

• Work with senior level client team members, in a fast-paced environment to address their business and strategic challenges
• Actively communicate SEO-centric advice, recommendations, and strategy to address client communicated business and strategic challenges
• Develop and confidently present actionable SEO-centric strategies and recommendations
• Guide and oversee the implementation and execution of all facets of SEO-centric strategies developed with all Overdrive and client team members
• Ensure flawless and on-time delivery of client developed SEO-centric strategies and roadmaps
• Utilize key SEO tools and technologies such as Google Analytics, Search Console, Tag Manager, AdWords, Brightedge, Deepcrawl, Screaming Frog, Ahrefs, Adobe AEM/Analytics to inform and drive strategy and tactical recommendations
• Address and oversee both near-term and long-term SEO-centric initiatives
• Monitor both short and long-term performance of all SEO-centric client initiatives
• Oversee the technical and content initiatives and optimization recommendations
• Review all program analytics and measure performance to develop necessary tactics and strategies
• Proactively bring SEO-centric solutions and recommendations to both the Overdrive and client team
• Stay abreast of the latest developments within the SEO landscape

Management Responsibilities

• Build, maintain and oversee a team of 5 – 6 Overdrive team members through consistent communication, mentorship, and training
• Manage relationships with senior level client staff as well as day-to-day contacts
• Provide advanced SEO and marketing counsel and advice to clients
• Develop and implement both short and long-term strategic marketing and SEO programs for clients
• Identify client growth and up-sell opportunities to evolve and grow client relationships
• Provide strategic direction and guidance to agency personnel to fulfill client objectives
• Ensure complete, timely and actionable direction to all departments on all client programs
• Oversee the day-to-day activities of specific Overdrive accounts
• Strategic implementation of Overdrive's policies, procedures, and products
• Provide agency management with client communications and information relevant to Overdrive's performance on accounts
• Analyze agency/campaign reports and communicate key findings, actionable insights, and recommendations to clients
• Prepare and present presentations associated with agency and client performance
• Assume other agency responsibilities as directed by agency principals

Required Competencies

• Comprehensive knowledge of best practices associated with both technical and content-driven SEO, integrated digital marketing, and ecommerce
• Thorough understanding of online and SEO tracking, measurement, and analytics platforms
• Commanding knowledge of SEO tools and technologies including HTML/CSS, JavaScript, Structured data, Google Analytics, SEMRush, Ahrefs, SimilarWeb, Salesforce, Kibana, Screaming Frog, DeepCrawl, BrightEdge, Conductor
• Commanding knowledge of SEO tactics such as A/B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO
• Management of agency financial processes including Net/Gross, estimate, time tracking, and campaign budgets
• A thorough understanding of interactive and general marketing principles
• Experience applying online marketing strategies across various channels including SEO, SEM, Online Media, Social Media, Application Development

Core Competencies

• SEO program management and strategy
• Thorough knowledge of interactive and general marketing principles
• Proven ability to manage senior-level client relationships
• Demonstrated ability to recognize client growth opportunities
• Initiative and innovation in problem-solving
• Ability to evaluate quality communications strategies
• Demonstrated Project Management skills
• Ability to manage and mentor agency staff
• Demonstrated team management experience
• Strong interpersonal skills
• Strong communication skills
• Proven ability to learn and lead a client's business
• Uncompromising attention to detail
• Fluency in MS Office, including Outlook, Excel, PowerPoint, and Word

Experience

• Minimum of 5 - 7 years of SEO (technical and content) and Digital Marketing experience, including 3 – 5 years of personnel/team management responsibilities
• Current Google AdWords and Google Analytics certification is a plus
• SEO Ecommerce experience is a plus
• Ability to showcase thought leadership via writing for blogs or industry publications is a plus

About Overdrive

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. Employment at Overdrive means having the opportunity to work in a dynamic environment providing leading companies with cutting-edge online marketing programs. Our team members gain experience in online advertising, search marketing, social media, mobile, digital creative, analytics, and more.

Want to know more? Check out our site at www.overdriveinteractive.com

Benefits

• Health and Dental insurance
• 401(k) retirement plan with company matching contribution
• Flexible spending accounts including commuter and child care benefits
• Vision care discounts
• Paid vacation and holidays
• Competitive salary
• Employee referral bonus
• Long term disability
• Life insurance
• Accidental death insurance
• Industry training
• Free healthy snacks, coffee, and teas
• Contemporary open-loft office space
• Fun parties and office culture