Strategic Product Manager - Yancey Bros. Co CAT

Who We Are:

From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.

What You Will Be Doing:

As the Strategic Product Manager, you will be focusing on cultivating a blend of market awareness, industry knowledge, foresight, and creativity to deliver collateral material that conveys our value proposition to our sales teams and customer base. You will be responsible for gathering the voice of the customer results, determining competitive advantages, and identifying feature and benefit requirements to determine our market position. You will collaborate closely with cross-functional teams, customers, and industry stakeholders to market our product differentiation and clearly communicate our product vision.

Primary Responsibilities:

• Conduct market research and compile a competitive analysis of products and key industry players. Convert researched data into simplified training materials.
• Understand our business, our competitors, our strengths and opportunities to educate the field teams on how to sell our products and convey our value proposition to our customers.
• Create and maintain all collateral for in-house and customer-facing sales & training initiatives.
• Identify specific competitors who are leading and lagging in our industry by adapting to different customer channels of feedback. (i.e. social media groups, construction organizations, feedback forums, surveys, etc.)
• Collaborate with the marketing and digital strategy COE’s to create and maintain product content that drives external communication via advertising, social media, trade magazines, etc.
• Develop product bulletins and additional support materials to promote our brand and communicate product changes and updates to the field
• Participate in dealer events and trade shows as needed

Additional Responsibilities:

• Participate in required safety program and work in a safe manner.
• Additional duties as assigned by leader.

Who We Are Looking For:

To be successful in this position you should have prior experience in the heavy equipment industry.  This could include a product support sales rep, territory sales manager, or product management experience.  Prior sales and management experience would be preferred, along with excellent analytical, organization and communication skills. 

Education/Experience:

• Bachelor’s degree or comparable professional experience

Required Qualifications/Skills:

• 5+ years of Product Management experience
• Strong proficiency in computers and a basic understanding of Microsoft operating systems
• Experience with training teams both in-person and virtual
• Exceptional written and verbal communication is required
• Self-starter and goal oriented

Preferred Qualifications/Skills:

• Construction or heavy equipment industry experience
• Product knowledge of heavy machinery

Values:

At Yancey Bros. Co, we are always looking to add people to our team who share our core values:

• Safety: We value the lives and health of our team and customers above all else.
• Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.
• Teamwork: We work as one across our organization for the benefit of our customers.
• Excellence: We strive to be the best, continuously improving our customers’ experience and the solutions we provide.
• Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.

Ideal candidates will demonstrate the following values:

• Acting in a safe manner
• Exhibiting honesty and integrity
• Acting in a fair and ethical manner
• Team mentality
• Delivering quality results
• Embraces change / improvement
• Exhibiting superior customer service skills
• Exhibiting pride and ownership
• Working with a sense of urgency
• Exhibiting a winning attitude 

What We Offer:

Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, medical, vision and dental coverage, employee wellness programs, paid vacations and more.

Competitive Pay Structure

• Compensation: Competitive Pay
• Individual Bonus Opportunities Available
• 401k Plan Strong Company Match
• Employee Profit Sharing
• Financial Wellness Coaching

Employee Wellness Program

• Medical, Vision, Dental Insurance
• Prescription Drug Coverage
• Flexible Spending Accounts
• Short & Long Term Disability
• Group Life Insurance

Personal Time Off

• Paid Holidays
• Paid Sick Leave 

Career Development

• Tuition Reimbursement
• Ongoing Training 
• Advancement Opportunities