STRATEGIC MARKETING MANAGER - HEXPOL

A Strategic Marketing Manager manages and enhances the public image of the company. Their role is to develop and implement communication strategies that promote the brand and build positive relationships with customers. A Strategic Marketing Manager job description involves writing and editing content for marketing and advertising campaigns, as well as co-managing the public relations of the company. Their responsibilities also include co-managing the company's social media accounts, creating visual content such as videos and images, and ensuring that all branding efforts are consistent across different platforms. They work closely with other departments such as creative, sales, and product development to ensure that the company's messaging is consistent across all communication channels. A successful candidate for this job must be a strategic thinker, have excellent communication skills, and be able to lead a team effectively.

• Develop and implement communication strategies to effectively communicate brand messages to customers.
• Collaborate with commercial, technical, and design teams to ensure brand consistency across all channels.
• Co-manage content for social media, websites, and other communication channels.
• Conduct market research to understand all aspects of the market including segments, sub-segments, customers, competitors, and expanding technologies.
• Analyze and report on brand communication metrics to measure the success of strategies.
• Manage budgets for brand communication efforts, including advertising spend and agency fees.
• Stay up-to-date with emerging communication technologies and trends to ensure the brand remains relevant and competitive.
• Conducts qualitative and quantitative research to provide analytical insights in response to specific market access issues and/or trends.

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in lieu of education is acceptable.
• Deep understanding of brand strategy, digital marketing, and social media marketing.
• Experience in the industry, working on marketing campaigns, and creating content.
• Must be able to work with various teams, manage budgets, and develop strategies to help brands succeed. 3-5 years of experience in a Marketing role will provide the practical knowledge needed.