Strategic Marketing Director - Alpine

Alpine, an ITW company, is a leading provider of building component software, equipment, and the industry’s best service to truss manufacturers.  Partnering with our customers, we help to improve their businesses and make them more productive.  We are also a leader in delivering software solutions to homebuilders to increase productivity and profitability.  

The Strategic Marketing Director reports to the VPGM and will be responsible for driving the development and execution of all product management and marketing activities for the Alpine business to meet strategic objectives and deliver financial goals. The incumbent will partner with the leadership team to develop and execute the Annual Plan/Long Range Plan based on in-depth knowledge of market segmentation, trends, customer needs and competitive advantage.

Customer Back Innovation (CBI) Strategy Development

• Ownership for building the division CBI strategy; understands long-term trends and technology implications for Alpine’s suite of solutions to identify divisional CBI yield and path to full potential.
• Has in-depth market and customer understanding; is able to convert marketing insights into key growth opportunities.
• Collaborate with Commercial organization to create customer mapping – understanding decision makers and influencers at target accounts.

CBI Pipeline Management

• Leads the identification of new opportunities; work in conjunction with Sales, Engineering, Software Development and Solutions Delivery teams to compile and prioritize pipeline opportunities using impact vs. effort analysis to create sales funnel with high confidence to convert opportunities into sold business.
• Actively influences and drives the priority, quantity and quality of pipeline projects, including short and long-term, defend and growth opportunities.
• Has courage to kill projects when no longer aligned with key division indicators of success.
• Drive accountability and prioritization through business case development and balanced risk analysis and transparent project management execution.

CBI Process Execution

• Strong support of CBI process execution to drive technology breakthroughs, implement new product development plans using a methodical, data-driven and cross-functional “outside in” approach to deliver on all required outcomes of the process.  
• Drive Voice of Customer (VOC) & product road map to solve customer pain points
• Ensure a deep understanding of core product portfolio and drive understanding of differentiated value proposition within commercial teams and with customers.
• Ensure internal stakeholder buy-in and visibility to product & application roadmaps and product lifecycle assessments for the division.
• Manage IP portfolio by ensuring new technology is properly protected and existing IP is evaluated and compared to the IP landscape of our key competition.  Work closely with Group Technology Counsel on strategy and filings and engagement to defend IP in the marketplace.

Talent and Organization

• Partner with HR to develop a structure, competencies and skill set that supports our growth initiatives and actively drives CBI talent needs
• Build pipeline through external hiring and targeted development plans of current staff; identify and accelerate development of hi-potential talent
• Drive aggressive growth mindset within both functional and cross-functional teams
• Fosters a culture of engagement and inclusivity, cascades a vision, and creates goal alignment across the division.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education/Experience:  Bachelor’s degree - B.A. / B.S. from four-year College or University in Engineering; Master’s Degree in Business or Marketing is a plus
• 7+ years in progressive business management, including several years leading engineering, sales and/or marketing teams
• Prior experience successfully leading a marketing team in a complex environment, ideally with a mix of durable goods and software and/or a technically advanced product
• Strong track record of differentiated product development and customer back innovation process
• Experience in data driven business analytical approaches, reporting, and deriving of decisions
• 80/20 and aggressive growth mindset, ability to prioritize. Commitment to use the ITW Toolbox and its principles
• Proven ability to generate respect and trust from staff and external constituencies along with the ability to work collaboratively with colleagues and staff to create a result driven, team-oriented environment
• Excellent interpersonal, communication, and presentation skills, with experience in communicating and working with remote stakeholders
• Personally driven and motivates others to excel
• Willing to travel up to 25%; primarily domestic

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please click here for information on how to contact us directly. 

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.