Strategic Consultant - AnalyticsIQ

Strategic Consultant

AnalyticsIQ is the leading people-based marketing data creator & predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable & predictive people-based data by blending cognitive psychology with data science. We help B2C & B2B organizations across industries understand who people are, what they do, & why they make decisions to help brands improve marketing & analytic results. AnalyticsIQ is headquartered in Atlanta, Georgia, & employs a growing team of industry experts, data scientists & cognitive psychologists. Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, & excellence. As a member of our team, you will have an opportunity to thrive within an incredible culture that provides market leading solutions, competitive pay & benefits, proven support for work-life balance, a commitment to teamwork, & support for personal & professional growth. We invite you to experience the brilliance!

Job Description:

The Strategic Consultant is responsible for defining & designing high value data & analytics solutions that leverage AnalyticsIQ data & services to foster long term relationships with digital marketplaces & platform partnerships. The Consultant role is responsible for understanding client needs, defining the solution concept, estimating the level of analytical effort to deliver, presenting the audience &/or identity solution to clients, & working with internal data science & analytics teams to manage the delivery of the solution. This person needs to have an expertise of our data products & services as well as the digital, social & connected TV ecosystem, as well as the pieces of identity that are important for distribution to these channels, &, while not directly responsible for the budget, this individual is expected to use that knowledge to play a supporting role in driving new audience, analytics, & identity revenue growth.

Responsibilities:

• Engaging in a consultative way with AnalyticsIQ prospects & clients to identify business problems & define, design, & deliver data & analytical solutions.
• Work with data science team to create exploratory data analyses & profile analyses on client’s historical data in Alteryx or SAS; developing & communicating initial business insights based on the results & utilizing our internal data assets to direct clients in designing more effective future strategy.
• Fostering collaborative relationships internally with analysts, scientists, operations, & sales teams.
• Engaging with development of linear, logistic regressions or other advanced statistical models to further explore statistical patterns based on client needs. Helping to streamline the development of statistical predictive models & other analytics services. Advanced data mining & data management of AIQ’s proprietary database.
• Reviewing statistical models & monitoring model performance. Helping data buyers identify valuable data assets from AIQ database depending on use cases.
• Ensuring clients satisfaction with data science solutions delivered through soliciting feedback on data & analytical performance.
• Contributing to the development of proposals & playing a supporting role in presenting data insights & data solutions to clients.
• Contributing to winning new business from new & existing customers through nurturing client relationships; identifying & progressing opportunities to enhance existing data solutions & continuously provide clients new data products & analytics services.

Qualifications:

• Master’s degree from an accredited university in data sciences or similar field preferred or equivalent work experience.
• Proficient understanding of reading in & auditing datasets from clients/vendors in the appropriate computer language (SAS, Alteryx).
• Knowledge of various forms of identity & the ability to work with marketplaces & platforms on the distribution channel/identity solution that will connect audiences.
• Proficient understanding of statistical predictive modeling methods (survey, cloning, response, etc.).
• Proficient understanding of segmentation & clustering analysis.
• Proficient understanding of SAS programming.
• Ad-hoc analyses.
• Proficiency at Excel & Tableau to generate complex reports & dashboards.
• Ability to build visualizations, organize data & design dashboards with knowledge of statistics concepts, data mapping & establishing data connections in Tableau.
• Knowledge of digital marketing ecosystem. experience in engagement with various DMP, DSP & related digital partners.
• Strong communicator with excellent verbal, written & presentation skills for presenting data in a digestible way.

Competencies:

• Consulting & Advising
• Continuous Learning
• Information Gathering & Processing
• Teamwork

What You Can Expect from Us:

• A collaborative & supportive company culture with a rewarding work environment
• Work-life-balance
• Employee development
• Room for upward growth within the organization
• Competitive pay
• Comprehensive benefits including 100% of family health, dental, & vision
• 401k with company matching
• Opportunity to attend a variety of events including company & industry events
• Paid parental leave
• Remote working options
• Paid vacation days that increase with time employed with company
• Sports & entertainment tickets available to employees
• Reimbursement towards family fitness club membership