Strategic Account Executive - FT - Days - MHS - Memorial Healthcare System
Hollywood, FL
About the Job
At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.
Summary:
Required Work Experience: A minimum of three (3) years of outside, field sales experience, preferably in health care or physician or practice relationships.
Bachelor's Degree with a business, marketing or healthcare focus.
*Travel between locations is required for visits with providers
The primary role of the Strategic Account Executive is to develop and maintain strong relationships with targeted referral sources through consistent, strategic field call strategies.
The objective of the work is to drive and sustain incremental volume in service lines and services in alignment with the organization s growth strategies and business plans.
This individual positively represents the health system, hospitals and care centers, clinical service lines and medical staff to referral sources with the intent to develop and strengthen referral source relationships that contribute to the organization s reputation and market position.
Responsibilities:
Works with the program leadership to support the organization s overall goals through identification of other service needs in the assigned practices, which may include employment interests or clinical integration support.
Advances each relationship using customized relationship sales strategies to the point of asking for new or additional referral opportunities.
Arranges and facilitates introductions of new specialists to targeted referral prospects to reinforce clinical expertise and build relationships.
Arranges introductions of clinical services, access points and specialists to new providers moving into the service area.
Brings forward new business opportunities that are revealed through field interactions and facilitates response jointly agreed upon by internal stakeholders.
Communicates trends in service; communications and operations barriers expressed by referral sources that affect ability to develop relationships with referral sources and negatively impact ability to grow the organization s image and its referrals.
Conducts scheduled face-to-face meetings with targeted referral sources to uncover needs then, delivers relevant and useful information specific to each contact thus ultimately building a trusting and reliable relationship with that referring source.
Continuously adapts strategies and plans to ensure optimal outcomes and win-win results for physicians and encourage and support internal efforts to create a provider-centric culture.
Develops quarterly growth plans for physicians that take into account market share and referral patterns, patient utilization data and physician practice trends. Incorporate market intelligence pertinent to new opportunities and relationships. In collaboration with system, hospital, and medical group leadership, ensure plan objectives are in line with service lines targeted and ready for growth
Documents each provider encounter including any open requests or needs and the follow-up plan in a database tool that tracks activities, progress, trends, and outcomes.
Serve as a resource to organizational leaders for market and competitive intelligence and physician desires to support operational and clinical business planning.
Works with the physician relations program leader and marketing team to develop targeted messages and marketing tools for the referral audience.
Facilitates attendance at educational programs and other opportunities and events to connect specialists with the targeted physicians.
Prepares reports, summarizing field activities, identifying trends, opportunities, and barriers to new referrals.
Initiates and maintains contact, using a mix of communications tools, with key referral sources identified through a data-driven targeting process for earning referrals.
Works with the Strategic Growth and Development Administrative Director and clinical and operational leaders to ensure a system that is in place for addressing and reporting physician issues and needs.
Competencies:
ACCOUNTABILITY, ANALYSIS AND DECISION MAKING, CUSTOMER SERVICE, DEVELOPS RELATIONSHIPS, EFFECTIVE COMMUNICATION, MANAGING WORKLOADS, PROBLEM SOLVING, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR
Education and Certification Requirements:
Bachelors: Business Administration (Required)
Additional Job Information:
Complexity of Work: Field activity accounts for 75% of the position. Growth planning accounts for 15% of the position. Interface and coordination accounts for 10% of
Summary:
Required Work Experience: A minimum of three (3) years of outside, field sales experience, preferably in health care or physician or practice relationships.
Bachelor's Degree with a business, marketing or healthcare focus.
*Travel between locations is required for visits with providers
The primary role of the Strategic Account Executive is to develop and maintain strong relationships with targeted referral sources through consistent, strategic field call strategies.
The objective of the work is to drive and sustain incremental volume in service lines and services in alignment with the organization s growth strategies and business plans.
This individual positively represents the health system, hospitals and care centers, clinical service lines and medical staff to referral sources with the intent to develop and strengthen referral source relationships that contribute to the organization s reputation and market position.
Responsibilities:
Works with the program leadership to support the organization s overall goals through identification of other service needs in the assigned practices, which may include employment interests or clinical integration support.
Advances each relationship using customized relationship sales strategies to the point of asking for new or additional referral opportunities.
Arranges and facilitates introductions of new specialists to targeted referral prospects to reinforce clinical expertise and build relationships.
Arranges introductions of clinical services, access points and specialists to new providers moving into the service area.
Brings forward new business opportunities that are revealed through field interactions and facilitates response jointly agreed upon by internal stakeholders.
Communicates trends in service; communications and operations barriers expressed by referral sources that affect ability to develop relationships with referral sources and negatively impact ability to grow the organization s image and its referrals.
Conducts scheduled face-to-face meetings with targeted referral sources to uncover needs then, delivers relevant and useful information specific to each contact thus ultimately building a trusting and reliable relationship with that referring source.
Continuously adapts strategies and plans to ensure optimal outcomes and win-win results for physicians and encourage and support internal efforts to create a provider-centric culture.
Develops quarterly growth plans for physicians that take into account market share and referral patterns, patient utilization data and physician practice trends. Incorporate market intelligence pertinent to new opportunities and relationships. In collaboration with system, hospital, and medical group leadership, ensure plan objectives are in line with service lines targeted and ready for growth
Documents each provider encounter including any open requests or needs and the follow-up plan in a database tool that tracks activities, progress, trends, and outcomes.
Serve as a resource to organizational leaders for market and competitive intelligence and physician desires to support operational and clinical business planning.
Works with the physician relations program leader and marketing team to develop targeted messages and marketing tools for the referral audience.
Facilitates attendance at educational programs and other opportunities and events to connect specialists with the targeted physicians.
Prepares reports, summarizing field activities, identifying trends, opportunities, and barriers to new referrals.
Initiates and maintains contact, using a mix of communications tools, with key referral sources identified through a data-driven targeting process for earning referrals.
Works with the Strategic Growth and Development Administrative Director and clinical and operational leaders to ensure a system that is in place for addressing and reporting physician issues and needs.
Competencies:
ACCOUNTABILITY, ANALYSIS AND DECISION MAKING, CUSTOMER SERVICE, DEVELOPS RELATIONSHIPS, EFFECTIVE COMMUNICATION, MANAGING WORKLOADS, PROBLEM SOLVING, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR
Education and Certification Requirements:
Bachelors: Business Administration (Required)
Additional Job Information:
Complexity of Work: Field activity accounts for 75% of the position. Growth planning accounts for 15% of the position. Interface and coordination accounts for 10% of
Source : Memorial Healthcare System