Stratascale Content Marketing Manager - Stratascale

Job Summary:

The Stratascale Content Marketing Manager is a creative marketing professional who will oversee the development and distribution of content that engages and delights key stakeholders. They will take ownership over day-to-day content production for brand and demand generation activities including copywriting and editing. The ideal candidate has experience working with B2B technology organizations and is well-versed in inbound marketing strategies. They are a storyteller at heart and are energized by the idea of growing the Stratascale’s brand.

 

This position will report to Charlotte, NC on a hybrid work schedule as determined by Stratascale management.

About Us:

Stratascale, an SHI company, brings together the benefits of 31 years' experience delivering the very best technologies with a fresh consultative approach to designing, delivering and supporting the technology our customers need to transform their business. We call it Digital Agility.

 To learn more about Stratascale visit our website: https://stratascale.com/ 

Responsibilities:

Includes, but not limited to:

• Leads the development of Stratascale’s content marketing strategy in partnership with the Sr. Director of Marketing
• Collaborates with subject matter experts and marketing team members to product high quality content aligned to the Stratascale buyer’s journey
• Oversees all content planning initiatives and manages day to day content production:
  • Social media copywriting
  • Website content management
  • Email messaging development
  • Sales and marketing collateral creation including eBooks, white paper, one pagers, win wires, and case studies
  • Partners with creative team to develop briefs for video, graphics, and other design assets
• Acts as quality control for Stratascale content:
  • Edit, proofreads, and improves company content using AP Style as a guide
  • Ensures consistency in brand voice and writing style
  • Conducts routine content audits and oversees organizational standards for content management and maintenance
  • Identifies opportunities to enhance content through the addition of graphics, video elements, etc.
• Continuously measures and improves content performance
• Optimizes digital content based on SEO best practices and Google Analytics data
• Reports on the impact of content initiatives including influence on audience growth, client acquisition, and conversions
• Stays up to date on latest industry trends and client challenges to build compelling content across multiple mediums and distribution channels
• Provides support to communications team on press releases, internal newsletters, media placements, etc.
• Assist with the development and implementation of marketing strategies for Stratascale and other duties as assigned by the Sr. Director of Marketing and executive leadership

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, or related field
• 5-7 years of experience in content-focused marketing roles (e.g., marketing specialist, content coordinator, copywriter)
• Excellent communication and writing skills with demonstrated knowledge of AP Style
• Experience in the IT industry and / or B2B professional services
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and an understanding of web publishing requirements
• Expertise in social media platforms
• Strong project management skills

Required Skills:

• Exceptional oral and written communication skills with the ability to communicate complex subject matter
• Meticulous attention to detail
• Creativity and the ability to develop original content
• Ability to define content strategies and align them to overarching business goals
• High degree of proficiency in Microsoft 365 and the Adobe Creative Cloud Suite
• Hands on experience with WordPress or a similar Content Management System
• Proficiency with Google Analytics and social media reporting toolsets
• Ability to learn fast, absorb knowledge, and apply newly learned information
• Demonstrated experience generating content and collaborating on graphic design
• Ability to create compelling and exciting messages that help Stratascale differentiate from our competitors
• Ability to contribute to the design of effective, high-quality visuals
• Ability to work effectively within all levels of an organization, both internally and externally
• Ability to take ownership of assigned workload/projects and follow through to completion
• Passion for marketing, communications, and process efficiency

Preferred Skills:

• Experience leveraging a marketing automation tool (e.g. HubSpot, Marketo, MailChimp) to build and manage email communications
• Content marketing certification from source like HubSpot, Adobe, Marketo, etc.
• Understanding of how to leverage Generative AI tools as a force multiplier for content creation

Unique Requirements:

• Writing samples will be required during the interview process

Additional Information:

• The estimated annual pay range for this position is $60,000 - $100,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending. 
• Equal Employment Opportunity – M/F/Disability/Protected Veteran Status 

Compensation Structure:Base Plus BonusApproved Min (Total Target Comp):USD $60,000.00/Yr.Approved Max (Total Target Comp):USD $100,000.00/Yr.