Sr. Web Manager, Optimization - Method Recruiting

Our client, a leading company in the fintech space, is looking for a Sr. Website Optimization Manager to join their team.

Job Summary
We are seeking an experienced Senior Web Manager, Optimization, to lead growth initiatives and optimization efforts to achieve ambitious revenue goals. This role collaborates with Product Managers, web data and analytics teams, and UX to enhance user experience, optimize landing pages, and drive web conversions. You'll identify new business opportunities within CRO projects and implement strategies to support marketing campaigns, improve site performance, and meet business objectives. This position champions a culture of continuous learning and process improvement within the department.

Key Responsibilities

• Implement VOC Digital Feedback: Develop feedback programs tailored to buyer journeys and targeted segments, leveraging Voice of Customer (VOC) insights.
•  Data-Driven Optimization: Use customer insights, competitive analysis, and industry best practices to optimize landing pages and user journeys.
• Testing Roadmap: Oversee testing plans and roadmap, ensuring effective execution of tests. Prioritize projects that balance immediate needs with long-term objectives, fostering continuous improvement and team development.
• CRO Management: Expertise in creating hypotheses, designing tests, and experiment prioritization. Strong knowledge in statistical analysis.
• Technical SEO Management: Manage technical SEO efforts to enhance site visibility and performance. Work with the content team to develop an organic growth strategy based on industry trends.
• Performance Measurement and Reporting: Partner with the Web Data & Analytics team to assess test performance and inform future strategies.
• Storytelling with Analytics: Collaborate with analytics to develop compelling data narratives and propose new test ideas.
• Tool Expertise: Become proficient in content management, testing, personalization, SEO, and AI tools relevant to the role.
• Stay Informed on Trends: Stay up to date with emerging digital marketing trends and technologies to leverage new opportunities.
• Collaboration with UX: Partner with UX to create landing pages that enhance user experience, boost conversion rates, and identify growth opportunities.
• Site and Channel Strategy Alignment: Align site and channel strategies, identifying new opportunities to support growth and web conversion.
• Cross-Functional Collaboration: Work with web and ecommerce product managers to ensure cohesive strategies and execution.
• Content Marketing Alignment: Collaborate with Content Managers to ensure adherence to digital marketing best practices. Understands and can support personalized web journeys with CRO.

Qualifications

• Experience in Digital Marketing, Conversion Rate Optimization (CRO), or a related field
• 7-10+ years of experience in high-tech, high-performance role with strong technical and analytical skills
• Strong understanding of web analytics tools (Google Analytics, GTM, Glassbox, etc.), and technical SEO tools
• Strong understanding of user experience principles including Heuristic Evaluation, Usability, and prototype testing, wireframing (Figma, Userlytics, Wevo, etc.)
• Proven ability to work cross-functionally and manage multiple projects simultaneously
• Excellent analytical skills and proficiency in data-driven decision-making
• Strong communication and interpersonal skills, with the ability to collaborate effectively
• Familiarity with web personalization strategies and tools is a plus