Sr. Specialist, Digital Advertising - AutoNation

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

So what do you say? Are you ready to be part of something big?

AutoNation is elevating its search marketing strategy and seeks a proficient, data-driven Senior Digital Advertising Specialist with a fervor for the automotive industry. This role holds significant importance within the corporate marketing team, overseeing the execution and enhancement of AutoNation’s marketing campaigns.

Organizational Relationships:

The Senior Digital Advertising Specialist will drive the implementation of the digital marketing strategy to amplify AutoNation's paid media business, collaborating closely with both internal and external partners. Regular interaction with senior leaders in the Marketing division is essential, ensuring alignment with broader business objectives. This role will share financial responsibility for the paid search marketing, paid social marketing and programmatic display marketing channels across a diverse portfolio of retail stores and products, encompassing new and used car sales, vehicle acquisition, as well as service offerings. The digital advertising team is a pivotal function, crucial to the company's strategic vision.

Job Responsibilities:

• Develop and execute a digital marketing strategy to deliver against annual financial goals and scale the search marketing channel
• Managing the technical aspects of the business - specifically, integrations with APIs and/or Campaign Management Tools, development of internal keyword-level tracking, URL Generation, and mastering how the firm’s data synchs with its internal database
• Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis
• Creates and analyzes reporting for all campaigns. This includes creating custom reports for internal stakeholders and leadership.
• Deliver a data-driven, quantitative approach to digital marketing; using metrics to measure success and create feedback loops to adjust bids across different ecosystems
• Demonstrated ability to optimize campaign audiences, keyword lists, creative, ad types, offers, landing pages, etc.
• Operate in a continuous test-and-learn environment to build and improve campaigns
• Partner with senior stakeholders across product, sales, finance, service, and broader marketing to deliver customer experience enhancements that benefit digital advertising channels
• Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
• Adhere to all company policies, procedures, and safety standards.

Qualifications:

College degree required Intermediate to advance Excel skills required (VLOOKUPS, Pivot Tables etc.) Minimum 2-4 years progressive marketing experience; 1-2 years SEM experience; Meta ads and display advertising preferred Proven record of business analysis driven and fact-based decision-making Digital Marketing platform and technology integration experience, specifically with the Google Ads, Meta Ads, and/or 3rd party tools like Marin/Kenshoo/SA360 Experience using project management platforms (Basecamp, Asana, Trello etc.) Critical thinking, strategic and innovative skills Management consultant level written and verbal communication skills Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion Strong communication of these details and program is needed for team visibility and quality control. Meta Digital Marketing Associate Certification (Preferred, not required) All position descriptions should include the following:

Must meet company’s requirements for employment.

Valid in-state driver’s license and have and maintain an acceptable, safe driving record.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits

• Exclusive RX Pet program offering discounts on medications

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.