Sr Retail Strategy and Digital Specialist - BMW Of North America

The Senior Retail Strategy and Digital Retail Specialist delivers operationally the vision for the Retail consumer experience including the seamless interplay between online and instore processes while influencing the field to drive Digital Vehicle Sales (DVS) performance which drives the global DVS target agreed with BMW AG. Through negotiation with various central, regional, and NSC teams, the role defines and drives the future online to instore consumer handover as well as the future instore processes, roles and tools.

Another key responsibility of the role is to gain a deep understanding of the different Digital Retail tools in the marketplace, how they support consumers & dealers from a functional standpoint and a strong understanding of how they integrate into dealers' retail processes and system environments (CRM, DMS). Managing vendors as part of our Digital Retail Certified Vendor Program to ensure BMW NA delivers a class leading Tier 1 and Tier3 Digital Retail experience ties into this key requirement of understanding the marketplace. Lastly, you will provide operational leadership to half of the Retail Strategy team with the support of the Retail Strategy Specialist to deliver all Digital Retail related reporting and analysis with the overall aim of driving Digital Sales performance. This role is centered on change management and the ability to drive change.

Key Responsibilities:

• Digitally supported Sales Process through field reviews and driving National field performance
• Influence ongoing use and development of Digital Pricing tools and how these customer leads are managed in the retail process
• Operationalize KPIs and monitor/steer retail performance
• Lead cross functional teams through working session approach
• Manage external implementation partners (Accenture, DR certified vendors)
• Digital Retail reporting and analysis
• Development of dealer communication to support change management while effectively garnering dealer buy-in.
• Participation in business meetings including top Management to represent relevant business topics as subject matter expert.
• Organization of webinars, teleconferences, conference calls, and supporting communication material to support development of all sales process and in-store tools.
• Assist in developing best practice guidelines and processes that will address various retail challenges - ultimately ensuring industry-leading customer experiences in line with the Digital Retailing strategy.
• Ensure that project timeline commitments are met by maintaining project documentation and providing regular progress reports to the field team and executives.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical, Dental, and Vision insurance

• All with options for $0 Employee contribution

• 401(k) with Company match

• Retirement Income Account (RIA)

• Employee vehicle program

• Bonus eligibility

• Paid Parental Leave of up to 6 weeks

• Paid Time Off in addition to Company paid holidays where eligible

• Hybrid work environment

• Voluntary Benefits to fit your needs

The pay range for this role is: $105,213.00 - $123,780.00.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Requirements:

• University Degree level or equivalent experience
• 7+ years of working experience in Marketing, Product and Sales (incl. Retail level) including project management, budget oversight. Prior experience in Marketing technology is required. Prior OEM experience preferred.
• A strong understanding of Retail Sales Processes and supporting systems.
• Very good understanding of retail challenges and customer trends
• Strong project management, PowerPoint, Outlook and Excel Experience.
• Strong communication skills - written and verbal; able to work with operational and management levels within an organization
• Creativity/Innovation: Develop new and unique ways to improve operations of the organization and to create new opportunities.
• Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness.
• Make Decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization.
• Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details/data/information/activities.
• Plan: Determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results.
• Solve Problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem.