Sr. Product Marketing Manager, Social Advertising - Amazon

Description Do you have a passion for social media and marketing? Do you have experience driving value using paid advertising? Amazon's Global Marketing Organization is looking for a seasoned marketer to join our Social Marketing team to help build our growing social media advertising programs. The Social Marketing team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals. As a Senior Marketing Manager you will be focused on building a social media strategy, running experiments, and scaling up successful strategies in partnership with engineering. The primary objectives are to generate engagement of new and innovative ad formats and directly generating revenue. To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data and making recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment. Key job responsibilities - Create the marketing strategy for Influencer-first social media advertising programs. - Work cross-functionally with engineering to develop new automated programs from end to end. - Define experiment learning agendas and optimize campaign set ups to drive meaningful insights. - Define the metrics and processes needed to standardize the management of advertising campaigns. - Work directly with social networks to launch new product betas and explore marketing potential. - Design and carry out well-structured experiments (including tracking, measuring, and reporting). - Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities. We are open to hiring candidates to work out of one of the following locations: New York, NY, USA | Seattle, WA, USA Basic Qualifications - 6+ years of professional non-internship marketing experience - Bachelor's degree - Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing. - Experience with direct response marketing. - Deep analytical abilities, especially with respect to experimental design and analysis. - Excellent verbal and written communication skills. - Comfortability with basic data analytics Preferred Qualifications - MBA - Excellent awareness of emerging Social Media Platforms and/or video advertising including attribution, execution, and analysis. - Proven track record of successful online marketing experiments. - Ability to partner cross-functionally with a variety of teams world-wide. - Strong technical competency and ability to learn new systems and work with technology teams Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.