Sr. Product Marketing Manager, Amazon Business - Amazon

Description Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential. We are disrupting the status quo of Business to Business (B2B) by delivering new, efficient purchasing and service solutions to individual proprietors, to small-medium businesses, to global organizations (and everything in between). Are you ready for the next step in your career building on your skills as a leader, innovator, and collaborator? Do you want to be part of an organization that is developing and launching new business models? If so, the AB Third Party (AB3P) Marketing team is seeking an exceptional Sr. Product Marketing Manager to lead Go-To-Market (GTM) and product marketing activities for new and existing features and programs that help our 3P Sellers grow their businesses. You will work closely with our internal stakeholders to develop messaging, positioning, and go-to-market strategy to drive awareness and activation of features. This is a highly cross-functional role that requires close partnerships with Product, Tech, Sales, Consumer, AB Customer Marketing, Legal, PR and other teams - as well as strong verbal and written communication skills. This role requires an analytical marketer with a strong sense for methods to align AB3P offerings to 3P Seller objectives, while constantly adjusting based on industry trends and feedback from sellers. You will not only define the product marketing strategy for new products, but will also develop marketing materials, including sales collateral, email and web content, case studies, and org-wide communications, to support your strategy. The ideal candidate is a self-starter who is comfortable building a business, is metrics and data driven, has a strong desire to learn and lead in a fast-paced environment. You are able to think strategically, look at the business analytically, and implement flawlessly. As a leader, the right candidate will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional. You will build and inspire a positive, high-energy, results-oriented culture in our team, creating a measurable impact across Amazon Business. This role can be based in one of the following locations: Seattle, WA, New York, NY, or Dallas, TX Key job responsibilities - Develop and execute seller-facing GTM strategies for existing and new products, features and programs to drive awareness and adoption by sellers - Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts - Leverage a variety of channels and tools (e.g. email, webinar, website, social, infographics, video) to effectively communicate with the right target audiences - Develop case studies and datapoints to communicate the benefits of Amazon Business to sellers - Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs - Collaborate effectively across multiple stakeholder teams--including Product, Sales, Program Management, International teams, Legal--to achieve business goals - Help gather seller feedback to drive continuous product improvement - Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines We are open to hiring candidates to work out of one of the following locations: Dallas, TX, USA | New York, NY, USA | Seattle, WA, USA Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Bachelor's degree in marketing, advertising, or technology - Experience communicating results to senior leadership Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Experience with A/B Testing or Multi-Variate Testing or both - MBA Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.