Sr. Marketing Manager – Strategic Partnerships - Shaw Industries Group, Inc.

Job Title

Sr. Marketing Manager – Strategic Partnerships

Position Overview

As a Marketing Manager, you will be responsible for helping todevelopand executecomprehensive marketing plans to drive sales and increase market share in theBuilder, Multifamily, and Specialty Marketsegments. You will work closely withthe Senior Marketing Manager, Business Partners, and Cross-functional teams to understand customer needs, develop targeted marketingstrategies and campaigns, and ensure the successful implementation of marketing initiativesand product launches. The ideal candidate will have a strong background in marketing within theBuilder, Multifamily, and Specialty Markets industry and a proventrack recordof driving business growth.The Marketing Manager will be results-driven and oversee the marketing strategies and initiatives execution along withthe day-to-day marketing responsibilities foreither theBuilder, Multifamily, and Specialty Marketsegmentsof the Shaw residential business or the Home Center and Online Content segments.

• Serve as the marketing department’s front-line communication to our sales force and clients to ensure information needed to grow our business across all market segments and product categories is delivered to the intended audiences 

• This position works from our Corporate Campus in Dalton, GA and may require at least 2 days per week in office with an optionfor hybrid remote scheduling 

Responsibilities:  

• Develop and implement strategic marketing plans to promote our Home Center and Online Content or Builder, Multifamily, and Specialty Marketsproducts, targeting key customer segments and markets 

• Conduct market research to identifycustomer needs, market trends, and competitive landscape in the Home Center and Online Content orBuilder, Multifamily, and Specialty Marketsindustry 

• Collaborate with product development teams to understand product features, benefits, and value propositions, and incorporate them into marketing strategies 

• Create compelling marketing campaigns and materials, including brochures, presentations, digital content, and advertising, to effectively communicate the value of our Home Center and Online Content or Builder, Multifamily, and Specialty Marketbrands andproducts 

• Manage and optimizedigital marketing channels, including website, social media, email marketing, and online advertising, to generate leads and increase brand visibility 

• Develop and maintainrelationships with key stakeholdersinternally and externallyin the Home Center and Online Content,Builder, Multifamily, and Specialty Marketsindustry 

• Assist in planningand execution oftrade shows, industry events, and customer presentations toshowcaseour Home Center and Online Content orBuilder, Multifamily, and Specialty Marketsstrategies 

• Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement 

• Collaborate with sales teams to develop sales enablement tools and materials that support the selling process for Builder, Multifamily, and Specialty Marketsproducts 

• Stay up-to-datewith industry trends, market dynamics, and competitor activities toidentifynew opportunities and drive innovation 

• Effectively communicate marketing initiatives to internal and external audiences 

• Manage project expectation and scope with key stakeholders 

• Manage multiple projects from concept to completion to ensure timelines and budgets are met 

• Collaborate with category and channel teams, product design, graphic design, copywriters, communications teamand digital platforms to lead execution against strategyandvarious residential teams to understand competition, target audiences, and differentiators to drive business 

• Drive brand consistency through all activities 

Requirements:  

• Bachelor's degree in Marketing, Business, or a related field. Or4+ years of marketing,communicationsor relevant experience 

• Strong understanding of the Home Center and Online Content or Builder, Multifamily, and Specialty Marketsincluding customer needs, trends, and competitive landscape 

• Excellent communication and presentation skills with the ability to effectively convey complex concepts to diverse audiences 

• Strong analytical and problem-solving skills, with the ability to use data to drive decision-making and measure marketing effectiveness 

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Preferred Skills: 

• Proven experience as a Marketing Manager in the Home Center and Online Content and/or Builder, Multifamily, and Specialty Marketindustry 

• Positive mindset with the ability to think creatively 

• Demonstrable ability for flexibility and adaptability 

• Proficient in using marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools 

• Ability to work on a teamofindividuals, plus work well independently 

• Knowledge in the areas of the flooring industry, consumer markets, and general business acumen 

Competencies:  

• Execute action plan 

• Influence others 

• Deliver compelling communications 

• Demonstrate good judgement 

• Initiate action 

• Demontrate Inclusive Leadership

This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. 

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.