Sr. Marketing Manager, Audience and Cross-Channel Media , Amazon Media Operations, Data and Executi - Amazon

Description Amazon's XCM (Cross Channel, Cross Category) organization is looking for a Sr. Marketing Manager to lead the audience strategy and cross-channel media strategy and investments for Amazon's Retail brand. In this role, you will lead the creation and implementation of audience strategies in collaboration with core business, data strategy, and science leads. One of your primary responsibilities will be driving your business line's audience architecture to support channel strategy, creative development, media planning and campaign activation. This will include mapping audiences to drive measurable outcomes, building audience playbooks that will inform annual integrated marketing plans (IMP), and segmentation approaches that can inspire great creative. You will be responsible for utilizing these audiences for the development of cross-channel communications frameworks and media strategies including channel level investment recommendations based on business objectives, audience indices, channel best practices and R&F guardrails. You will manage both media agencies and internal media teams to establish and implement media best practices, collaborate on recommendations, and bring these plans to life. This role also works closely with campaign managers, creative and content teams, and measurement leads to create rigorous analytical processes, ensure measurability across both upper and lower funnel KPIs, and produce cost-effective campaigns. To be successful, you will need to be highly collaborative, self-driven, and able to navigate through ambiguity. You will have a spirit of reinvention as we look to continually raise the bar on our approached to media, audience strategy, processes, and products. You will be resourceful and find creative solutions to complex technical and business challenges while always looking for opportunities to automate and scale. Key job responsibilities - Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey - Drive the creation of audience hypotheses to inform data modeling and research in partnership with business leads and audience scientists - Lead the creation of audience insights, marketplace sizing, and audience sizing, leading to audience creation, segmentation - Work with data partners to create unique audiences using a variety of data sources, automating data delivery to multiple platforms - Manage budget and investment decisions across all media channels leveraged for Amazon Brand Retail Fixed Marketing Campaigns - Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions - Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams - Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency - Contribute insights to advertising portfolio strategy and investment models We are open to hiring candidates to work out of one of the following locations: New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Drive the creation of audience hypotheses to inform data modeling and research in partnership with business leads and audience scientists Preferred Qualifications - Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.