Sr. Marketing Insights Analyst - PrescriberPoint

This position is 100% remote and must be performed in the States.

Heads up! We STRONGLY suggest you give this job description, its required competencies, and its qualifications a thorough read–and reflection–before applying.

NOTE: 6 to 8 years minimum experience with Web and product-side (versus services/agency) analytic prowess, AND early-to-mid stage company experience are MUST haves. HCP/commercial Pharmco exposures are BIG plusses.

Cover letters are very welcomed and reviewed!

About PrescriberPoint:

PrescriberPoint is a rapidly growing healthtech, incubated by BCG Digital Ventures and funded by Lilly, Pfizer, Master Card and Adobe. It’s a resource designed for U.S. healthcare professionals (HCPs) to streamline the process of prescribing medication, helping both HCPs and patients. The platform provides a wealth of information, including drug dosage, label details, drug interactions, coverage restrictions, prior authorization requirements, and patient affordability information. The platform also offers tools for collaboration, both within practices and with pharmaceutical representatives, and is incorporating AI functionality into its offerings.

Job Overview

While this position reports primarily to the Head of Marketing, and will be responsible for analyzing all aspects of marketing performance, it will also report dotted-line to our CTO and product teams to support both new and existing product implementations.

Key Responsibilities

• Collect and synthesize performance data across the company's digital assets, including marketing automation systems, display advertising, website and application engagement, and other customer interaction points.

• Collaborate with business units to identify and establish key performance indicators (KPIs) for our digital products, focusing on both leading and lagging measures of success.

• Utilize database analysis, business intelligence, and reporting tools to monitor and analyze the performance of digital products against established KPIs.

• Design, build, and maintain reports and dashboards that provide insights into product performance, highlighting opportunities for optimization and innovation.

• Conduct regular meetings with functional leads and senior management to discuss performance trends, identify inconsistencies or unexpected changes, and develop remediation plans.

• Work closely with application development teams to ensure accurate data collection and tagging within our digital products.

• Engage with product designers and managers to understand user journeys, define critical events and actions for tracking, and align on desired outcomes.

Required Competencies

• Tools: Tested prowess doing data analytics using programming (e.g., Python, R) and database (e.g., SQL) languages, web analytics (Google/Adobe analytics), and BI applications (e.g., Tableau, Power BI)

• Platform Knowledge: In-depth understanding of CRM and marketing automation platforms (e.g., Hubspot)

• Collaboration: Has the ability to understand and work seamlessly with Senior Management and a variety of different functions, from product design and management to application engineering and marketing, and their specific dynamics and requirements

• Measurement: Can apply strong analytical and critical reasoning skills with different functions to develop and iterate KPIs and then express them using easily understandable visual reporting, dashboards, and commentary to translate complex data sets into actionable insights

• Proactivity: From keeping up to date with industry trends to identifying marketing and product enhancements and future needs, can look-forward, strategize, and share appropriately

Qualifications

• Bachelor's degree in Data Science, Statistics, Computer Science, Business, or a related field.

• A minimum of 6 to 8 years of experience in a digital analytics, business intelligence, or similar role.

• Product-side versus services/agency side experience is a must.

• Experience in digital product management processes, including familiarity with user flow and funnel analysis, event tracking, and A/B testing methodologies.

• Early-to-mid stage company experience and HCP and/or commercial PharmCo exposure are highly preferred

Compensation:

The base salary for this position ranges from $125,000 to $145,000 depending on geography and experience.

Benefits:

We offer strong benefits for a company at our stage, including health, dental, and vision, disability and life insurance, a 401k, and, while 100% remote, promote in-person human interactions when appropriate.

Beliefs:

PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Additionally, we participate in the E-Verify program as required by applicable law. Learn more about E-Verify here.

Last, PrescriberPoint is a drug-free workplace committed to maintaining a safe workplace free from unlawful drugs and alcohol and complies with all applicable laws, including the Federal Drug-Free Workplace Act. Team members are prohibited from reporting to work or performing their duties with any unlawful drugs or alcohol in their system. They are also prohibited from using, possessing, manufacturing, selling, trading, distributing, dispensing or making arrangements or offering to distribute unlawful drugs or alcohol while at work or performing work duties. Any violation of the Company’s drug-free workplace policy may result in disciplinary action, up to and including disqualification from employment or termination, unless otherwise allowed by law.