Sr. Marketing Analyst, Seller Partner Recruit&Success - Amazon

Description In 2022, more than 60% of all Amazon sales came from third-party sellers, and their growth represents a major lever to increased selection for Amazon customers. The Selling Partner Recruitment & Sucess (SPRS) team's vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell with Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success. The Seller Marketing team is looking for a self-motivated and experienced Sr. Marketing Analyst to join our dynamic multi-functional marketing and design organization. The role is responsible for defining customer segmentation for optimizing channel marketing, automating marketing segmentation, managing implementation of analytics solutions, and making critical marketing decisions based on the impact assessments and performance analysis for marketing initiatives. The ideal candidate has a substantial quantitative skillset with direct experience in marketing science best practices (e.g., attribution modeling, LTV modeling, incrementality measurement, experimentation, defect elimination) within the consumer, B2B, or product subscription space. The role will drive coordination between technical, science, and business teams, to define marketing problem statements, distilling business requirements, and delivering end-to-end analytics solutions to improvement measurement and optimize marketing strategies. This position will focus on analytic and econometric modeling, and provide support for ancillary downstream practices used to inform marketing spend, such as budget allocation, simulation and scenario planning, channel experimentation and forecasting, spend optimization through flighting and mix to maximize return on ad spend. They will facilitate plans for long-term automation and scale with support from data engineering. They will build out front-end reporting and dashboards in partnership with data engineers and analysts to communicate performance metrics across markets, channels, and subscriber type. Adobe Analytics, SQL, and Quicksight experience required. They will manage reporting and help contribute to the management of the marketing budget and forecast. Key job responsibilities - Partner with channel marketers, data engineers, and other analysts to own end-to-end reporting and analytics for the marketing organization - Identify opportunities to improve instrumentation, including use of new systems and software solutions to improve the volume and quality of signals from marketing activities. - Deliver insights and recommendations to help shape strategy across marketing and measurement initiatives - Lead development of science-driven measurement, experimentation, attribution, and targeting. - Provide digital channel performance recaps on a weekly, monthly, and quarterly basis with key insights for the site, social, and key marketing channel performance. Includes generating insights to inform strategy and measure performance of marketing programs. - Scale self-service analytics and insights offerings for marketers across the organization. - Educate and evangelize across internal teams on analytics, insights and measurement through documentation and delivering learning sessions We are open to hiring candidates to work out of one of the following locations: New York, NY, USA | Seattle, WA, USA Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.