Sr. Marketing Analyst - GPM Investments, LLC
Richmond, VA
About the Job
Overview:
The Sr Marketing Analyst provides research, analysis and business intelligence to strategic decision makers for business planning, market planning, new business development and corporate strategy planning.
Responsibilities:- Use business insights and data driven analysis to provide recommendations and actionable reports
- Analyze individual Marketing programs to determine effectiveness and improve future initiatives.
- Understand data related questions, from Marketing team members, and be able to translate them into executable inquiries that lead to conducting an actionable analysis.
- Improve company performance and profitability working with various departments within the company to help solve business related problems/issues.
- Understand and review monthly financial closeout for accuracy (sales, margins, vendor rebates, and other income) to include all cost of sales adjustments.
- Work with 3rd party companies to gather and analyze data to measure and track the performance of loyalty marketing programs against established goals and targeted ROI.
- Complete ad hoc Marketing analysis and reporting
- Bachelor’s degree with a focus on Marketing or Business or Related field experience preferred (min 2 years)
- Strong numbers aptitude, with the ability to compile and analyze data
- Good organization skills; High Level attention to detail
- Ability to work independently and meet strict deadlines
- PDI experience (a plus)
- Power BI experience (a plus)
- Proficiency and knowledge of Microsoft office including Excel, Word, Access, PowerPoint
- Advanced Excel knowledge (a plus)
- Positive approach and willingness to accept new projects and responsibilities as the department grows
- Possess strong interpersonal and communication skills
Source : GPM Investments, LLC